How to Conduct Quality Link Building
No matter how often Google updates their algorithm in an attempt to devalue backlinks, they still remain essential for a sound SEO strategy. Keep in mind that there are definitely right and wrong ways to go about it. Buying links and getting fake reviews are a thing of the past. These days, search engines don’t…
Read More6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017
How do you find any information today? Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend? Chances are, you will go online and enter your query into a search engine, such as Google & Bing. A lot of people…
Read More5 Simple SEO Copywriting Tips For Small Businesses
In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed up to play or watch baseball on the field that Ray created. Unfortunately for small…
Read MoreHow can Visual Search Change SEO for E-Commerce?
The visuals of a website attract more users than a mere text. A web page that is facilitated with images, videos and infographic earn 94% more views than the one having a bulk of the textual content. The more the people are engaged in your eCommerce business, the more they place orders, and the more…
Read More4 Onsite SEO Tips You Can’t Put Off in 2017
Chances are you have more SEO opportunities than time in 2017. If you’re having trouble prioritizing your SEO needs for the year, read on for four onsite SEO tips that will have the most impact on traffic and sales from organic search this year. 1 – Optimizing Mobile SEO & User Experience Even if your…
Read MoreGoogle releases new video on how to hire an SEO consultant
Thinking of hiring an SEO firm or consultant? Watch this video from Google’s Maile Ohye on what questions to ask and what to look for during that hiring process. The post Google releases new video on how to hire an SEO consultant appeared first on Search Engine Land. Google has added a new video to…
Read MoreBiometrics and neuroscience: The future of digital analytics?
Image via Niice.co Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Actions, in turn, become habits, and these habits are the driving force that creates global brands. Marketers have never hesitated to exploit this relationship – in fact you could…
Read MoreHow URL hijackers are disrupting banks’ PPC campaigns
I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party…
Read MoreHow to Find Killer Content Ideas
Whether you’re a novice writer or a pro, at some point you’ll get writer’s block and will find it difficult to come up with potent, relevant content ideas for marketing. If you’re in a rut, or simply need new topics to align with your strategy, follow the tips below to help guide you to new…
Read MoreDoes More Data Help, or Hurt Social Advertisers? [Infographic]
Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators, 36% of social marketers struggle to “distill data into insights and actions.” Despite having an unprecedented amount of data at their disposal, many marketing teams…
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