Create a Case Study that Converts [INFOGRAPHIC]

We have a saying at Unbounce: “Put a customer on it.” Whether it’s a blog post, conference talk or even our homepage, we take every opportunity possible to show how our tool is helping real marketers #dobetter (another common Unbounce phrase). And it’s not just because we love our customers. I mean, we do love…

Read More

Google Tag Manager: Giving Mobile Tagging a Little Extra Love

Over the last several months, we have talked about Google Tag Manager’s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our Vendor Tag Template Program. Tag Manager also launched a new mobile SDK at Google I/O in May that builds on the power of Firebase, Google’s…

Read More

How to Apply Holiday Shopping Insights to Your Analytics Strategies

The Year of the Supershopper We all have that friend — the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does he or she do it? Today,…

Read More

Capitalize on volume and long tail in Q4 with Dynamic Search Ads

In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays. You’re doing additional builds, optimizing Google Shopping efforts, and using social in multiple ways to get in front of additional audiences. In the midst of all the madness, don’t forget about using dynamic search ads (DSAs) to pick…

Read More

Where should your marketing budget be spent?

Planning your marketing budget can be intimidating. Should I hire someone to help with SEO or use an internal staff worker? Should I run a PPC campaign? Do I have the infrastructure in place to monitor performance of the marketing efforts? These questions, and many more, are good first steps to planning your marketing budget…

Read More

How To Embed a Google Map To A Website

Go to Google Maps: https://www.google.com/maps/ Type in your address (enter/search) Result: you get a map to your location. Google has a menu icon like this: If you click on the menu icon, a menu opens up. Select “share or embed map”:   Click on Embed and copy the code that comes up in the pop-up window:…

Read More

What is Local SEO?

Local SEO is the process of optimizing your website so that you can gain higher local search rankings (ie. Google Maps, mobile devices). Here’s an example of a local search ranking with Google: There are many factors that contribute to having your location displayed in local Google search results. Some of it is pretty technical.…

Read More

How Do I Get My Website Found On The Web????

That is the question I hear more than any other. A lot of people can build websites. It takes a lot more effort to get found on the web than it does to simply build a website. There are people out there that tell you they will give you a website for free! What???! How…

Read More

SEO Factor: Mobile-Friendly Websites

CALL US TOLL FREE 1 800 957-1583 Start Your Free 15 Day Trial Announcement Gary Illyes of Google spoke at SMX West March 4th, 2015 on the subject of whether mobile-friendliness affects Google ranking or not. His answer was perhaps a bit evasive, in that he did state “responsive design does not have a ranking…

Read More

Twitter Results To Start Showing in Google Search Returns by Mid-Year

Twitter Reaches Deal to Show Tweets in Google Search Results (Bloomberg) — Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. http://www.bloomberg.com/news/articles/2015-02-05/twitter-said-to-reach-deal-for-tweets-in-google-search-results What’s changing? Google previously had to crawl Twitter’s site for the information, which will now be visible automatically. It’s expected that by mid-year, tweets will…

Read More

5 Reasons to Consider Pumping the Brakes on Google AMP for Your Website

5 Reasons to Consider Pumping the Brakes on Google AMP for Your Website Google’s new AMP (accelerated mobile pages) feature has been marketed as a revolutionary tool for increasing the loading speed of your web pages on mobile devices and possibly even offer SEO benefits. Google AMP is supposed to solve this common website problem:…

Read More

CMI: Content Marketing Strategy, Research, How-To Advice

Before I begin, I want to say, “Thank you, internet,” for spawning countless occupations that simply couldn’t exist without you: web designers, app developers, SEOs, and, of course, content marketers. Plenty of the roles suit both creatives and techies. Digital careers are relatively new and exciting, both for employees and employers. That is, aside from…

Read More