SEO

SEO Step 1: Optimizing Your Website

This “perfectly optimized page” was created by Moz a while ago. It still holds true today. These are the areas on your website within your control. Tags that search engines look for to help them decide what your webpage is about: URL Meta Title Meta Description (not a factor, but influences traffic) Heading Tags (ie.…

SEO Video Email Trying To Get A Market Boost

Featured story I recently had an inquiry from one of my clients, asking if an unsolicited email he received from someone (let’s call him Fred) @themarketboost.com was legit. You see, it had a video recording of “Fred” sharing his screen while pointing out some SEO improvements my client could make. The thing that stood out…

Search Buzz Video Recap with Barry Schwartz

Search Buzz Video Recap: Google Ranking Shifts, Google Snippets Shorter, Personalized Search Dead & Google News Updated

Why Do People Abandon Their Shopping Carts?

Why do people abandon their online shopping carts? As you can see from the chart above, there are many reasons. In order from high to low, they are: Extra Costs too high (shipping, tax, fees) (60%) The site wanted me to create an account (37%) Too long/complicated checkout process (28%) I couldn’t see/calculate total order…

Trends and Predictions for Online Advertising in 2018

Thanks to Jamie Newton of Hanapin Marketing for hosting this informative “Trends and Predictions for Online Advertising in 2018” podcast. Lesson: If you’re not in the PPC arena yet, you might want to jump in now or get left behind. A couple of leaders in the SEO/PPC Marketing industry provide their insights/predictions into what we…

8 Ways Local Businesses Can Get Started with Link Building

I work with clients and consultants all over the world, and a common theme I see is that many local businesses don’t know where to get started when it comes to local search, and with that, comes not understanding the importance of link building and how to get started. Link building has been, and remains…

Why Reviews Are More Important Than Ever for Local Search

Most local business owners are aware that positive online reviews are good for business, but over the years, I’ve realized many aren’t aware of just how much they can impact it. Today’s consumers are increasingly relying on reviews to make decisions about the products and services they purchase, in fact: 88% of consumers trust online reviews…

10 Tips for Successfully Re-Launching Your Website

An outdated website sends a message that you aren’t up on the latest trends. There comes a time when every business needs to revamp and re-launch for maximum impact. For example, older websites might not be optimized for speed. About 40 percent of those who visit your website will bounce away if it doesn’t load…

The ultimate guide to choosing keywords for ROI

Let me say this first – keyword research is hard! Every SEO has done it, but few will ever master it completely. This is not supposed to be just another keyword research post. This post is about going beyond raw search volume data, using metrics which will help you choose keywords which deliver the best…

How to Rank Well for Your Brand-Driven Queries in Google

How long ago did you search for your brand name? I assume you think your Google search reputation is pretty OK? Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam] or [your-product-name alternative]. Don’t you want to make sure your site ranks #1 for those…

Why You May Be Missing the Boat When It Comes to Local SEO

If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. People need to be able to find you in local search results, and businesses near the top of the search engine results pages don’t show up there by accident.…

In-House vs. Hiring an SEO Professional: Which Path Should You Choose?

Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy, you are guaranteed to improve your rankings. Yes, guaranteed. Implementing a sound SEO strategy isn’t tough, but you need to do it…