SEO Step 1: Optimizing Your Website

This “perfectly optimized page” was created by Moz a while ago. It still holds true today. These are the areas on your website within your control.

Tags that search engines look for to help them decide what your webpage is about:

  1. URL
  2. Meta Title
  3. Meta Description (not a factor, but influences traffic)
  4. Heading Tags (ie. H1, H2, H3, etc)
  5. Bolded Words
  6. Italicized Words
  7. Image Alt Tags
  8. Media Title Tags
  9. Links to Authoritative Sources
  10. Page Load Speed
  11. Incoming Links
  12. Traffic to your Page

Local SEO Factors:

  1. Schema.org Markup
  2. Embed Google Map
  3. Claim Google My Business Location
  4. Listing Sign Ups

Negative SEO

  1. Duplicate Content, Either in Tags or On-Page
  2. Not Enough Content to Determine What the Page is About

Indirect SEO Factors

  1. Social Media: Traffic To Your Site
  2. Trust Factors: Automated Badges From Memberships

After your website is optimized,

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Lisa Thompson

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