Digital analytics play a crucial role in nearly every enterprises digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well.
Marketing Land’s “Enterprise Digital Analytics Platforms: A Marketer’s Guide” examines the market for digital analytics platforms and the considerations involved in implementation. The 42-page report reviews the growing market for digital analytics platforms, plus the latest trends, opportunities and challenges.
It also includes profiles of 16 leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
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