Three strategies for cracking the B2B code on Facebook

When most people think Facebook advertising, they think B2C marketing. Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective – because it would be too hard to get in front of professionals, decision makers, and the right industry positions, and even if you do, they’re not in…

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What Your Customers Really Need Is…More Site Testing?

Why do your customers buy? What are they looking for? Why do they convert on your site? Ask most marketers or business owners these questions and you’ll usually get a lot of very specific answers. “We have the best prices”…“Our product has more features than the competition”…“Our customer service is incredible”… Now, all of these…

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3 ways to scale your SEM efforts when you are hitting a wall

It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. What do we do next? How do we continue to push forward and scale our paid…

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Why Customer Experience Is the Key to an Amazing Business

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #4 of 5,…

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Why You Must Optimize for Conversions Before Awareness

When marketers plan their campaigns, the objective is usually to achieve one of two goals: increase brand awareness or maximize conversions. These two styles of marketing work together but they’re distinct from one another. Awareness marketing involves establishing a reputation within your niche, differentiating yourself from competitors and bringing people into the top of your…

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sales funnels

Why Your Sales Funnels Aren’t Converting, And What To Do About It

Over the years, I’ve seen a number of perfectly good sales funnels fail… in fact, people often come to me and say that their marketing must be the problem – because they’re just not making sales. The truth, however, is that in order to make money in your business, you just need two things: An…

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7 Best Online Proofreading Tools for Writing Error-Free Blog Content

No blogger ever wants to allow any errors in their content. We do our best to have our articles and other content 100% error-free because we do not want to be viewed as some illiterate rednecks. While we know that allowing a single spelling error by accident does not make you an illiterate redneck, we…

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Concentrate on Visitor Experience to Increase your Sales Pipeline

Keeping your sales pipeline healthy reduces the worry for businesses that they are not receiving enough income. There are trends throughout the year that can affect the pipeline so how do you keep it topped up at a satisfactory level the whole year? Focus on the Visitor Experience Your company has put effort into marketing…

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5 Myths About Your Clients and Social Media That You Should Forget Right Now

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? It’s because many businesses aren’t…

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