How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat
Some products or services need more than just a fancy landing page to get people to sign on the dotted line. Customers need to be educated on the benefits before they see the value. Do you have such a product or service? What if you could get your prospects to sit down with you for…
Read More5 remarketing strategies to prep for Q4
Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite…
Read More7 Tips for Finding Blog Ideas That Have Not Been Created Online
Have you developed the perfect business blog, but you are still struggling to find new content? I’ve been there, and it’s frustrating… You want to deliver creative content that will give your blog the “wow” factor, but no topic seems to fit the bill. Regardless of your niche, it can be quite a daunting task…
Read More5 Phrases To Banish From Your Copywriting (And What To Replace Them With)
As marketers, we’re all doing two things: Writing with the intent to sell something. Maybe it’s a product description in an e-commerce store, maybe it’s a landing page trying to generate a lead, or maybe it’s a blog post (like this one!) that’s trying to sell you an idea. Writing phrases and clichés that turn…
Read MoreHow to Develop Content for Every Stage of the Customer Journey
For marketers, it’s nearly impossible to get through a day without hearing about or discussing content in one way or another. As the core of your strategy, you can not view content as a bunch of one-off projects. The creation of it needs to come out of one comprehensive strategy. Because it is such an…
Read MoreThe New Copywriter: Meeting Modern Content Writing Demands
Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce…
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