Top 7 Mistakes That Kill Your Ads Conversion in 2017

Business spends huge money on sending their message to customers, but the results leave much to be desired: For every $92 spent acquiring customers, only $1 is spent converting them; besides, only 8% of users pay attention to marketing ads and click on them. Yet, one assured method exists to generate lots of buzz about…

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How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat

Some products or services need more than just a fancy landing page to get people to sign on the dotted line. Customers need to be educated on the benefits before they see the value. Do you have such a product or service? What if you could get your prospects to sit down with you for…

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online presence

How to Conduct Your Own Total Online Presence Audit

Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to. If you own or…

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8 Ways to Make Better Live Videos on Social Media

As many small business owners can tell you, it can be a significant challenge to get noticed on social media and begin building relationships and brand authority. With limited resources with which to work, getting the extra boost you need to grow rapidly and efficiently can overwhelm the best of us. Have you ever found…

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5 remarketing strategies to prep for Q4

Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite…

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7 Tips for Finding Blog Ideas That Have Not Been Created Online

Have you developed the perfect business blog, but you are still struggling to find new content? I’ve been there, and it’s frustrating… You want to deliver creative content that will give your blog the “wow” factor, but no topic seems to fit the bill. Regardless of your niche, it can be quite a daunting task…

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5 Phrases To Banish From Your Copywriting (And What To Replace Them With)

As marketers, we’re all doing two things: Writing with the intent to sell something. Maybe it’s a product description in an e-commerce store, maybe it’s a landing page trying to generate a lead, or maybe it’s a blog post (like this one!) that’s trying to sell you an idea. Writing phrases and clichés that turn…

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How to Develop Content for Every Stage of the Customer Journey

For marketers, it’s nearly impossible to get through a day without hearing about or discussing content in one way or another. As the core of your strategy, you can not view content as a bunch of one-off projects. The creation of it needs to come out of one comprehensive strategy. Because it is such an…

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The New Copywriter: Meeting Modern Content Writing Demands

Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce…

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