Radio – a thing of the past, right? Not anymore. Between internet radio, the uprise of podcasts and mobile apps, radio is alive and better than ever. Which means as marketers, we should be thinking about how to leverage this channel. I’ve spoken with three small tech companies in the past two months that have…

Times have changed. We think virtual first and then physical. That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Texting…

As users, we encounter Facebook advertising on a daily basis without much consideration of the thought, research, and effort that goes into the content in our feeds. When the tables are turned, and it comes time for business owners to build their own Facebook campaign, the world of social media advertising can suddenly become a…

“How can I make my business more referable?” I get asked this question all the time but the question people should be asking is “who do people refer?” Having the answer to that question will better prepare you to take advantage of this powerful marketing tactic. Having been in this business for decades, I’ve come to…

As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the idea of the…