8 Digital and Graphic Design Trends for the Times
Our world has become dramatically more digital than ever with a computer in our fingers practically all the time. So, keeping up to speed on the latest digital and graphic design trends is essential to your marketing plan. You want to be sure to catch customer attention and stand out from the crowd. With ever-changing…
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Intentional and thoughtful marketing makes the biggest impact
Most consumers are now wary and well-informed about overused marketing tactics. They know not to click on Google Ads when it’s not relevant. They don’t want the age-old banner reading “for a limited time” flashing in front of their face trying to coerce them to buy quickly. They don’t want to see brands repeating tactics…
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The Ultimate Guide to LinkedIn Company Pages
In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences.
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Design Trend Report: Mail Art Design
Design trends don’t get any more accessible than mail art design. Mail art is exactly what it sounds like: artworks that you send off in the mail, which means they also have to be small-scale designs. Due to it… […]
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YouTube Ranking: How to Get More Views on YouTube
Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm? To explore how to get more views for your videos on YouTube, I interview Sean Cannell. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media…
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Get 2018 started with an updated multi-channel digital marketing strategy
Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding…
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Why Do People Abandon Their Shopping Carts?
Why do people abandon their online shopping carts? As you can see from the chart above, there are many reasons. In order from high to low, they are: Extra Costs too high (shipping, tax, fees) (60%) The site wanted me to create an account (37%) Too long/complicated checkout process (28%) I couldn’t see/calculate total order…
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Trends and Predictions for Online Advertising in 2018
Thanks to Jamie Newton of Hanapin Marketing for hosting this informative “Trends and Predictions for Online Advertising in 2018” podcast. Lesson: If you’re not in the PPC arena yet, you might want to jump in now or get left behind. A couple of leaders in the SEO/PPC Marketing industry provide their insights/predictions into what we…
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Why Reviews Are More Important Than Ever for Local Search
Most local business owners are aware that positive online reviews are good for business, but over the years, I’ve realized many aren’t aware of just how much they can impact it. Today’s consumers are increasingly relying on reviews to make decisions about the products and services they purchase, in fact: 88% of consumers trust online reviews…
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