Why Building Community Is Harder Than It Looks

Why Building Community Is Harder Than It Looks written by John Jantsch read more at Duct Tape Marketing This past month I was able to experience community in its most potent sense on two separate occasions, and I came away with an important insight about building community. Marketers today realize that a vibrant, engaged, loyal…

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How to Use A/B Testing to Build Your Business’s Buyer Personas

As a discerning digital marketer and business owner, you’re on top of the latest trends and tips on how to convert. You know all about SEO, and CRO, and PPC (that’s a whole lot of acronyms). You’re an active content creator, social media participant, and advocate for your brand. And you, of course, recognize the…

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11 Ways to Hack the LinkedIn Pulse Algorithm

Why do you blog? You want your content to be discovered and read by as many people as possible, right? But often your reach is limited. You’re limited by the size of your existing audience. Every day, people are bombarded with more content than they will ever have time to read. Most people are both…

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7 Conversion-Sabotaging Words to Avoid at All Costs

Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click or bounce within a few fractions of a second. So while some words, like “Submit” on your button, may seem innocent enough… they could be costing you dearly, turning away visitors…

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Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible

Learning from others’ mistakes could mean more sales for you. Image via Shutterstock. The cardinal sin of ecommerce landing pages — for physical and SaaS products alike — is mixing lead generation and sales… on a single page. At first, that sounds incredibly odd. After all, shouldn’t ecommerce landing pages cater to both audiences: those…

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How to Keep Customer Analytics at the Forefront This Holiday Season

The gift of analytics. Ramp up for the holidays by focusing on customer analytics. With the help of data, your team can target buyers, plan seasonal promotions, and manage your inventory levels. Research shows that “49% of companies who champion the use of customer analytics are likely to have profit well above their competitors.” It’s…

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Growing Your Small Business with Geofencing

Growing Your Small Business with Geofencing written by Guest Post read more at Duct Tape Marketing photo credit Pixabay Geofencing and Your Small Business Geofencing is a location-based mobile service that allows businesses to send notifications to smartphone users within a specified geographical area. It is widely utilized as a marketing tool to directly engage potential…

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Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various CRO methods are tried out, additional hundreds will leave their site without taking any action. There’s another way. Taking care of user experience (UX)…

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Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

Send your conversion rate soaring with landing page and PPC best practices. Image via Shutterstock. Do you ever dream about increasing your conversion rate? How about increasing it by 290% and boosting your lead generation by 9x? Well, that’s exactly what we did for our client, Revecent, a company specializing in sales consulting and recruiting.…

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