How To Create More Success This Year Using This 3 Step Strategy

Do you know that success comes down to two things, effort and strategy? Most people fail because they don’t put in the necessary effort to get the results that they want. And effort is something that you will have to do on your own. Just like what Jim Rohn said, “You can’t hire someone else…

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Never Manage Time – Manage Priorities

Leadership at all levels knows the story: there’s more to do, fewer people around, and everything is moving faster. In the absence of step-by-step leadership, and with the velocity of change in business, it’s important that we educate everyone in the organization to a new kind of personal leadership. The first thing to go? Time…

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Business and Life are a Game

I’m working on my next book, Make Your Own Game. The first major premise of the book is that business and life are a game. Sure, there are serious parts to both, but if you’re working on improving your levels of success, maybe learning how think like we do in games will be the missing…

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1000 Targets, One Arrow

Here’s everyone right now: I’ve got a lot to do. New year, new me. I’m going to do this and that and this and… It doesn’t work. You end up running in a lot of circles, or at best, you hit a lot of smaller goals, but nothing that really moves the needle. Right? Let’s…

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Good Customer Service: Are You Doing It Right?

Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. Chances are, your mission statement or company vision includes something about customer service. You may even have customer service-related quotes around the office. But how often, if…

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Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]

This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb that Google intended to roll out a mobile-first index in the near future. Sure, Google had been hinting about the mobile-first index for a while, but now we had real information from a…

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Disrupt or be Disrupted

In a few short years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact, there’s a pretty good chance that if you stay put doing whatever it is your business does right now – you’ll be out of business. If you want to survive, let alone thrive,…

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Should you hire a mobile marketing agency or keep it in-house?

As my department at 3Q Digital grows, I get the chance to talk to a lot of people across a variety of verticals, responsibilities, levels and points of view (sellers, buyers and decision-makers). Invariably, the first questions across the table are the all-too-familiar “But do I really need an agency? Can’t I do it myself?…

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The Power of Proactive Customer Service

Are you happy now? Or simply, happy overall? As a company, you don’t just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company, evaluating a customer’s satisfaction throughout his or her entire journey with a company is 30% more predictive of overall…

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Is in-house marketing better than using an agency?

Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring…

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‘Beacons are dead,’ says CEO of a retail analytics firm

An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they did something customers really wanted. Beacons offer hyper-granular…

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Why You Must Address Problems Before You Can Offer Solutions

You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen. That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to…

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