Imagine you need to swap out the dishwasher in your kitchen (the device, not a person). If you didn’t want to do the job yourself, you’d call a plumber, or go look for one online. Now, imagine the plumber spends her or his time telling you about their credentials, about why they charge what they do, about how they’re the very best at what they do. Great, but will you help me swap out the dishwasher?
Is Your Site About You Or Them?
If you haven’t visited chrisbrogan.com in person lately, click that link. What’s the first thing you see after my handsome face? “Use media and community to earn customers.” It says clearly what I’m offering you on this site.
Source: Chris Brogan