How to maximize your AdSense earnings with Amazon CPM ads

If you use AdSense on your blog or website, I’m sure you have looked into other AdSense alternatives to increase your revenue.

And in most cases, there are two other alternatives:

  • High quality CPM ad networks such as Conversant Media (formerly ValueClick), Exponential (formerly Tribal Fusion), Technorati, Adtegrity, and more
  • Other creative ad units such as in-text links, pop-unders, pop-overs, interstitials and more from networks such as RevenueHits, Intellilinks, Clicksor, Chitika and more.

However, in most cases, both the above options  possibly didn’t work out for you.

Most likely your site was rejected by high-quality CPM ad networks because of their high traffic and unique visitor requirements.

And you probably rejected other types of ad units to maintain user experience on your site, or these creative ad units did not pay more than AdSense.

Here is a great option to increase your AdSense earnings without sacrificing user experience on your site: Amazon CPM Ads.


Here are some tips to implement Amazon CPM along with AdSense to maximize your revenue:

1) Create Amazon CPM Ads with target CPM higher than your AdSense CPM

Amazon CPM allows you define a target CPM and passback ad code while creating an ad unit.

Target CPM allows to specify a minimum CPM rate. Amazon will only display ads in they can meet your target CPM rate.

Passback ad code allows you to provide an alternative ad code such as your AdSense ad code. If Amazon cannot meet your target CPM rate, they will respond with the Passback ad code and an AdSense ad will be displayed instead.

These are great options as they allow you to start working with Amazon CPM ads without implementing new ad slots or sacrificing any revenue.

2) Add product affiliate links to increase CPM rates

Amazon affiliate links and Amazon CPM ads are not directly related but you can help increase your CPM rates with affiliate links. If you can think of relevant products that your visitors might be interested in, you should weave an Amazon affiliate link for that product in your content.

For example, if you write about health eating habits, you might want to include links to top three smoothie blenders on By adding relevant affiliate links, you increase the probability of generating affiliate revenue in addition to the CPM ad revenue.

In addition, by driving traffic to relevant and specific Amazon product pages, you help Amazon better target their CPM ads to your site visitors.

This will help increase your fill rates, ad relevancy and better retargeting which in turn will lead to higher revenue.

3) Improve affiliate links with related products

Amazon “ordered items report” and “earnings report” offer great insight into what visitors from your blog or website end up buying on

These reports provide great insight into new, unique and relevant products that you might not be aware of.

When you find such products, add affiliate links to those products on your site thereby introducing new relevant products to your visitors, increase affiliate click thrus, CPM fill rates and revenue.

In addition, Amazon also offers a special ad unit called “Native Shopping Ads” which provides relevant product recommendations in a customizable ad unit which you can place within your content.

You can allow Amazon to display dynamic recommendations or you can select specific products to display in your native shopping ad unit.

Native shopping ads will integrate seamlessly with your content; improve your click through rates; and enhance your visitor experience with relevant product recommendations.

4) Add additional ad units

This is kind of obvious but worth mentioning as it can really increase your revenue. Google AdSense allows you to add up to three AdSense ad units per page.

With Amazon CPM ads, you can add three additional ad units on your page without replacing any AdSense ad unit. While six ad units per page might not offer the best user experience, it’s possible to add maybe 1, 2 or all 3 additional Amazon ad unite with a creative site design and layout.

If your site design can accommodate it, adding ad slots for Amazon CPM ads can dramatically increase your overall revenue from the page.

To conclude, if you are using just AdSense on your site, Amazon CPM ads are a great way to increase your revenue while partnering with a strong brand which you know will serve high quality ads and improve overall user experience on your site.

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A picture of Caroline Reynolds, VP of Paid Search at iProspect, giving her presentation at the CMA Digital Breakfast.

Source: SEWatch