“The right consumer at the right time at the right place.”
That familiar mantra is exactly what marketers should be aiming for… right?
Yes, of course, in a broad sense. But in an ever-evolving advertising landscape increasingly dominated by programmatic, the “three rights” are overly simplistic. Arguably dangerously simplistic, particularly in a mobile-first advertising environment.
Let’s break it down….
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.