Data as the new currency: Three keys to CMO success in 2017


For many marketers, the web finally matured in 2016, with digital marketing the driving force behind many brands’ online success.

Marketing budgets have risen for the third year in a row, increasing from 11 percent last year to 12 percent of company revenue, according to Gartner’s CMO Survey for 2016–2017.

As chief marketing officers plan where to invest their marketing budgets in 2017, I share some insights on marketing and technology trends that will help CMOs fuel continued digital transformation.

[Read the full article on MarTech Today.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

Source: MarketingLand

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