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15 Inspiring Examples of Small Business Branding

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to…

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How to Get More Conversions from Your Older Content

Creating content is a hard work. From planning and brainstorming to actually creating content requires time, energy and investment.  But what if you don’t have the time to churn out new content consistently? Are you bound to fail? Not quite, especially if you have existing content on your site. By reusing and reframing older content,…

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Your choice: Act now or react later?

Imagine this: Imagine a business, which provides a unique range of services, rather than the same generic range of services as it’s competitors. Imagine a business, which invests time every week on improving itself. Imagine a business, which has a dedicated customer retention program, so that it seldom loses a client or customer. Imagine a…

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How to crush the competition

Joe emailed me with a very direct and important question yesterday. Here it is, along with my answer. Hi Jim. What’s the best way for me to crush my competitors?  I’m going to lose my business soon unless I turn things around and I’m sick of losing out to competitors that are no better than…

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Use Your Bounce Rates to Make Your SEO Jump-Up

Your site’s analytics is a powerful resource when it comes to learning more about your target market. It can tell you how successful you are, help track where people are going, and clue you in on what works and what doesn’t. An analytic that doesn’t get nearly enough attention or thought is bounce rate. For…

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