Social Media Marketing
A 10-minute account audit to prevent SEM fires during the holidays
We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time. Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your…
Read MoreWhy SEO should always complement your content marketing
Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is followed…
Read MoreThirteen things marketers want to know about expanded text ads, direct from Google
Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one that I wrote myself). Spread out across all of the articles and discussions online, I’ve read more than a bit of speculation. So, I decided to get together with the product…
Read More15 Incredible Facebook Ad Tools We Love
November 17, 2016 Who doesn’t love a good marketing tool? Utilizing tools can: Save you time Provide quick insights Improve campaign performance Automate repetitive tasks While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This…
Read MorePinterest queues up autoplay video ads for new Explore tab
A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which Pinterest announced…
Read MoreHow Amazon Uses Twitter to Drive Website Traffic: Bad Jokes Ahead
Thinking about all of the great retailers online, there is perhaps no bigger name in the industry than Amazon. They have created an incredible sales system that is centered around a website that is second to none, with an inventory that includes …everything from A → Z! With so much going on from their website…
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