Why Small Businesses Have the Social Media Marketing Advantage

As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Small business social media marketing strategies actually have an…

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How to Create a Twitter Moment: A Step-by-Step Guide

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme — how many tweets about it popped onto your Twitter timeline?When more than 9,000 tweets are published per second, it can be…

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What Can Your Business Learn From Restaurant Marketing? [Infographic]

In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food.Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, “Can I…

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The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]

When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, or in-stream photos — are the…

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How Twitter Is Fighting Harassment & Cyberbullying

I’ll say it: I love Twitter.I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. I like spending time on the platform to stay informed and connect with people.But it goes without saying that I…

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The One-Week Social Selling Action Plan

The One-Week Social Selling Action Plan written by Guest Post read more at Duct Tape Marketing Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process?  What if you could replicate that dynamic on a much…

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How to Use LinkedIn Groups to Generate Quality Leads Continuously

If you’re a professional or job seeker (which, if you’re on the DTM blog, you obviously are), you’ll know that LinkedIn is the biggest, baddest kids on the block. With over 400 million users to date, a recent acquisition by Microsoft, and a revamped user interface, LinkedIn seems poised to be the best platform…

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Facebook Journalism Project aims to build stronger ties with news publishers

In the wake of the November election and “fake news” scandals, Facebook has taken several corrective measures and launched new initiatives to restore its credibility as a news publishing platform; among them, it hired former CNN journalist Campbell Brown as an industry liaison. Today it announced a number of new efforts to support and collaborate…

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YouTube Top 10 ads in December: Jennifer Hudson helps drive Shell’s “Best Day of My Life” to top of list

Last month’s most watched ad on YouTube was from Shell Oil Company. With Jennifer Hudson, DJ Steve Aoki and others performing the song “Best Day of My Life,” the spot is a music video produced to promote the brand’s #MakeTheFuture campaign. Shell’s spot generated 24.4 million views during December — nearly double the views for…

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Facebook’s retargeted ads broadened to include rivals’ sites, Page audiences

Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps, as well as their Facebook followers. Facebook’s Dynamic Ads can now be used…

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