Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding…

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Thanks to Jamie Newton of Hanapin Marketing for hosting this informative “Trends and Predictions for Online Advertising in 2018” podcast. Lesson: If you’re not in the PPC arena yet, you might want to jump in now or get left behind. A couple of leaders in the SEO/PPC Marketing industry provide their insights/predictions into what we…

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Subscribers are a goldmine of marketing potential. They share your content, heed your advice, buy your products, and tell their friends. They are easier to upsell, more profitable, and more loyal. They return again and again, not because they have to, but because they want to. Sadly, knowing the value of subscribers isn’t going to…

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The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable. It is understandable. We all need to make a living.…

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Every business wants to be seen. In this day and age, the best way to get noticed is online, especially through social media. Your online branding is important because it dictates who you are and what you do, and it’s the first thing any potential client will notice. Facebook, Twitter, Instagram, Google+, and LinkedIn are…

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facebook image sizes and dimensions 2017

Infographics March 10th, 2017 By Adithya Murali The most recent updates include the change in the design of Facebook business pages and the change in the recommended image dimensions for Event Response ads. Facebook also upped the maximum upload size and video duration for video ads a while back. Have any suggestions or tips for…

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Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy, you are guaranteed to improve your rankings. Yes, guaranteed.  Implementing a sound SEO strategy isn’t tough, but you need to do it…

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online presence

Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to. If you own or…

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As many small business owners can tell you, it can be a significant challenge to get noticed on social media and begin building relationships and brand authority. With limited resources with which to work, getting the extra boost you need to grow rapidly and efficiently can overwhelm the best of us. Have you ever found…

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