SEO
Why You May Be Missing the Boat When It Comes to Local SEO
If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. People need to be able to find you in local search results, and businesses near the top of the search engine results pages don’t show up there by accident.…
Read MoreIn-House vs. Hiring an SEO Professional: Which Path Should You Choose?
Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy, you are guaranteed to improve your rankings. Yes, guaranteed. Implementing a sound SEO strategy isn’t tough, but you need to do it…
Read MoreHow to Conduct Your Own Total Online Presence Audit
Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to. If you own or…
Read MoreHow to Conduct Quality Link Building
No matter how often Google updates their algorithm in an attempt to devalue backlinks, they still remain essential for a sound SEO strategy. Keep in mind that there are definitely right and wrong ways to go about it. Buying links and getting fake reviews are a thing of the past. These days, search engines don’t…
Read More6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017
How do you find any information today? Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend? Chances are, you will go online and enter your query into a search engine, such as Google & Bing. A lot of people…
Read More5 Simple SEO Copywriting Tips For Small Businesses
In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed up to play or watch baseball on the field that Ray created. Unfortunately for small…
Read MoreHow can Visual Search Change SEO for E-Commerce?
The visuals of a website attract more users than a mere text. A web page that is facilitated with images, videos and infographic earn 94% more views than the one having a bulk of the textual content. The more the people are engaged in your eCommerce business, the more they place orders, and the more…
Read More4 Onsite SEO Tips You Can’t Put Off in 2017
Chances are you have more SEO opportunities than time in 2017. If you’re having trouble prioritizing your SEO needs for the year, read on for four onsite SEO tips that will have the most impact on traffic and sales from organic search this year. 1 – Optimizing Mobile SEO & User Experience Even if your…
Read MoreGoogle releases new video on how to hire an SEO consultant
Thinking of hiring an SEO firm or consultant? Watch this video from Google’s Maile Ohye on what questions to ask and what to look for during that hiring process. The post Google releases new video on how to hire an SEO consultant appeared first on Search Engine Land. Google has added a new video to…
Read MoreHow to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales
Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. The concept is simple enough: You target prospective buyers on Facebook with an ad. But when it comes to Facebook, the real key is how to create sustainable…
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