SEO
Mobile paid search has increased by 134% since last year: stats
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic…
Read MorePaid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis of…
Read MoreCreate a Case Study that Converts [INFOGRAPHIC]
We have a saying at Unbounce: “Put a customer on it.” Whether it’s a blog post, conference talk or even our homepage, we take every opportunity possible to show how our tool is helping real marketers #dobetter (another common Unbounce phrase). And it’s not just because we love our customers. I mean, we do love…
Read MoreGoogle Tag Manager: Giving Mobile Tagging a Little Extra Love
Over the last several months, we have talked about Google Tag Manager’s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our Vendor Tag Template Program. Tag Manager also launched a new mobile SDK at Google I/O in May that builds on the power of Firebase, Google’s…
Read MoreHow to Apply Holiday Shopping Insights to Your Analytics Strategies
The Year of the Supershopper We all have that friend — the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does he or she do it? Today,…
Read MoreCapitalize on volume and long tail in Q4 with Dynamic Search Ads
In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays. You’re doing additional builds, optimizing Google Shopping efforts, and using social in multiple ways to get in front of additional audiences. In the midst of all the madness, don’t forget about using dynamic search ads (DSAs) to pick…
Read MoreWhere should your marketing budget be spent?
Planning your marketing budget can be intimidating. Should I hire someone to help with SEO or use an internal staff worker? Should I run a PPC campaign? Do I have the infrastructure in place to monitor performance of the marketing efforts? These questions, and many more, are good first steps to planning your marketing budget…
Read MoreHow To Embed a Google Map To A Website
Go to Google Maps: https://www.google.com/maps/ Type in your address (enter/search) Result: you get a map to your location. Google has a menu icon like this: If you click on the menu icon, a menu opens up. Select “share or embed map”: Click on Embed and copy the code that comes up in the pop-up window:…
Read MoreWhat is Local SEO?
Local SEO is the process of optimizing your website so that you can gain higher local search rankings (ie. Google Maps, mobile devices). Here’s an example of a local search ranking with Google: There are many factors that contribute to having your location displayed in local Google search results. Some of it is pretty technical.…
Read MoreHow Do I Get My Website Found On The Web????
That is the question I hear more than any other. A lot of people can build websites. It takes a lot more effort to get found on the web than it does to simply build a website. There are people out there that tell you they will give you a website for free! What???! How…
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