SEO

SEO Step 1: Optimizing Your Website

perfectly optimized web page

This “perfectly optimized page” was created by Moz a while ago. It still holds true today. These are the areas on your website within your control. Tags that search engines look for to help them decide what your webpage is about: URL Meta Title Meta Description (not a factor, but influences traffic) Heading Tags (ie.…

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SEO Video Email Trying To Get A Market Boost

Featured story I recently had an inquiry from one of my clients, asking if an unsolicited email he received from someone (let’s call him Fred) @themarketboost.com was legit. You see, it had a video recording of “Fred” sharing his screen while pointing out some SEO improvements my client could make. The thing that stood out…

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Why Do People Abandon Their Shopping Carts?

Cart Abandonment Reasons Chart

Why do people abandon their online shopping carts? As you can see from the chart above, there are many reasons. In order from high to low, they are: Extra Costs too high (shipping, tax, fees) (60%) The site wanted me to create an account (37%) Too long/complicated checkout process (28%) I couldn’t see/calculate total order…

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Trends and Predictions for Online Advertising in 2018

Thanks to Jamie Newton of Hanapin Marketing for hosting this informative “Trends and Predictions for Online Advertising in 2018” podcast. Lesson: If you’re not in the PPC arena yet, you might want to jump in now or get left behind. A couple of leaders in the SEO/PPC Marketing industry provide their insights/predictions into what we…

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