Report: 91 percent would use abandoned apps again if disliked issues addressed

Mobile apps command about 60 percent of digital media time according to comScore’s 2016 Mobile App Report. However that time is concentrated in a relatively small number of top apps that people use regularly. App discovery and retention have become a high-stakes game for publishers, brands and retailers. Evidence of this is the fact that…

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How Google is tackling fake news, and why it should not do it alone

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following the US election and Brexit, increased focus is being placed on how social networks and search engines can avoid showing “fake news” to users. However, this is a battle that search engines cannot — and…

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‘Beacons are dead,’ says CEO of a retail analytics firm

An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they did something customers really wanted. Beacons offer hyper-granular…

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Facebook adds gaming inside Messenger, News Feed

There are a lot of things that people do outside of Facebook, but Facebook continues to incorporate more of those things into Facebook — like watching videos, shopping, reading articles and now playing video games. On Tuesday Facebook debuted a way for people to play arcade-style games by themselves or against friends within the social…

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Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales

There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total revenues and a majority of online retail traffic, reported Adobe — this despite awkward and suboptimal mobile experiences across many…

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Go On a Media Diet

Too many of us are chewing up hours each day in an effort to “stay informed” and “keep up” but also to waste time in between other tasks. It’s time to go on a diet. A media diet. How to Start Your Media Diet Look at the blogs and newsletters you currently receive. You already…

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Update: FTC holds Warner Brothers accountable for online influencer deception

Mark Van Scyoc / Shutterstock.com Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not…

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Facebook removes 4 agencies from Marketing Partners program with media buying badge elimination

Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and marketing technology providers and putting some agencies that had been part of the program at a further remove. Facebook plans to eliminate the “media buying” speciality from its Marketing Partners program that grants a Good…

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Why media buying and advertising is ripe for artificial intelligence

There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National Advertisers (ANA) published a bombshell of a report revealing that executives were aware of — and sometimes mandated — extensive use of nontransparent practices like rebates and kickbacks. As a direct response to the report, JPMorgan Chase…

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Why Google might not be able to stop “fake news”

Last week, Google pledged to fight “fake news” in its search results yet offered up no solutions to the problem. That’s likely because Google has no easy fix. Google especially came under fire after it listed a site with incorrect “final” US presidential election counts as the top listing for searches such as “final votes”…

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