Four trends that will reshape marketing in 2017

I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social media grew even more powerful, dictating the news and shaping our public discourse. Chatbots and artificial intelligence started to gain traction and are opening entirely new avenues for brands to…

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Facebook Journalism Project aims to build stronger ties with news publishers

In the wake of the November election and “fake news” scandals, Facebook has taken several corrective measures and launched new initiatives to restore its credibility as a news publishing platform; among them, it hired former CNN journalist Campbell Brown as an industry liaison. Today it announced a number of new efforts to support and collaborate…

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EU proposes privacy rules that extend to Gmail, Facebook Messenger, Skype

New rules proposed by the European Union on Tuesday stand to change the way Google, Facebook and other digital media companies and ad technology firms collect consumer data. The updates, aimed at increasing and streamlining digital privacy protections for consumers across the European Union, would affect electronic communications services beyond traditional telecommunications operators and extend to email and messaging…

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Medium will eliminate its Promoted Stories ad product following layoffs

Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut down its Promoted Stories ad product that had been released in beta in April 2016, according to a person familiar with the matter. The decision to eliminate its ad product coincides with Medium rethinking its…

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Paradigm shift: Has Google suspended defamation removals?

A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation attacks. Beginning around August or…

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Amazon’s happy holidays: 9x growth in Echo family device sales

Amazon’s Echo Dot, the best-selling item on Amazon.com this holiday season Amazon had itself a merry little huge Christmas this year, especially when it comes to sales of its own family of Echo devices. Echo Dot, the newer and smaller version of the Echo, was the top-selling item on Amazon.com this holiday season. That was…

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Report: Personal health data should be off-limits to common marketing practices

From the cover of the report Personal wearables that track health data can boost your exercise routine or monitor a medical condition. The devices — including digital watches, sensor-equipped clothes, and apps in smartphones — can track heart rates, sleep patterns, calories, stress levels, and someday may store information on our DNA. But, according to…

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US District Court judge orders Amazon to release customer data in connection to WEN Haircare lawsuit

Amazon has been ordered by US District Court Judge James Robart to disclose customer information for people who purchased WEN hair products on the e-commerce site. The ruling is connected to a lawsuit involving WEN Haircare products. According to a report on Media Post, Guthy-Renker, the company behind the WEN Haircare line, settled the lawsuit.…

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Facebook will let celebs edit Live videos after broadcast ends

Celebrities live the good life. They get the best tables at restaurants, free swag and access to some Facebook features before anyone else, like Facebook Live. And now they’re getting access to Live features that won’t be made available to normal people using Facebook. Facebook will let people using its Mentions app — which is…

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Trust & transparency: Why we need it more than ever in 2017

Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in. With 2016 coming to a close, it’s time for marketers to think about the past year. Was it the year we pushed our industry toward a better future, or just another year with minimal…

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