Noteable News
Distracted? Survey uncovers what’s distracting us most from work in 2022, and it’s not Wordle
Whether you work from home or in the office, workplace distraction is inevitable. Not so long ago, those who typically worked in the office were restricted to at-home work protocols. As we adapted to that world of work-from-home, distractions and habits changed. No longer were chatty co-workers disrupting work-flow (but kids or pets instead) and…
Read MoreSearch Buzz Video Recap with Barry Schwartz
Search Buzz Video Recap: Google Ranking Shifts, Google Snippets Shorter, Personalized Search Dead & Google News Updated
Read MoreTrends and Predictions for Online Advertising in 2018
Thanks to Jamie Newton of Hanapin Marketing for hosting this informative “Trends and Predictions for Online Advertising in 2018” podcast. Lesson: If you’re not in the PPC arena yet, you might want to jump in now or get left behind. A couple of leaders in the SEO/PPC Marketing industry provide their insights/predictions into what we…
Read MoreCan Google get users on board with “shortcuts in search”?
Google announced the other day the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these “tappable shortcuts” and they will lead searchers to instantaneous information on dozens of topics,…
Read MoreHow URL hijackers are disrupting banks’ PPC campaigns
I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party…
Read MoreGoogle is being investigated in South Korea for anti-aggressive practices
Why it issues to you If Google has certainly hindered Samsung’s improvement of one other working system, it might have restricted the software program choices you’ve got had entry to. Google is in a little bit of scorching water in South Korea over yet one more anti-competitors investigation. On this case, the Truthful Commerce Fee,…
Read MoreStudies: digital, particularly cellular, driving trillions in offline retail spending
The $354 billion in 2016 e-commerce gross sales is small potatoes in contrast with offline retail spending: over $four.5 trillion in response to US authorities figures. However what’s additionally bigger than e-commerce is offline spending influenced by the web — between $1 and $2+ trillion, relying on the estimate. Based on a brand new…
Read MoreTop three programmatic trends in 2017
Top three programmatic trends in 2017 Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun &…
Read MoreHoliday e-commerce sales crushed expectations, NRF says
New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent. The NRF’s numbers are in line with what others have…
Read MoreFour trends that will reshape marketing in 2017
I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social media grew even more powerful, dictating the news and shaping our public discourse. Chatbots and artificial intelligence started to gain traction and are opening entirely new avenues for brands to…
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