How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth

Word-of-mouth has been both King of Advertising and a marketer’s best friend for ages – and I mean literally, ages. A naturally occurring phenomenon, word-of-mouth is as old as human communication itself. It’s no wonder then, that word-of-mouth has (in more recent times, at least) been deemed the most valuable form of marketing on the…

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Best Content Ideas for Small Business Owners

As a small business owner, you have too much on your plate and not enough time to worry about posting engaging content on social media. It’s hard enough running your business, let alone planning the comprehensive content marketing strategy needed to keep up with your competition and get the attention of new customers online. Never…

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Why Small Businesses Have the Social Media Marketing Advantage

As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Small business social media marketing strategies actually have an…

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What Can Your Business Learn From Restaurant Marketing? [Infographic]

In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food.Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, “Can I…

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The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]

When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, or in-stream photos — are the…

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How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]

There’s a reason most children’s books are filled with pictures.Sure, the pictures help parents keep their children still and quiet for the few minutes they’re reading to them. And that’s largely because visuals are engaging and help explain complicated concepts better than text alone. ————- How Visuals Will Impact Marketing in 2017, According to New…

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Does More Data Help, or Hurt Social Advertisers? [Infographic]

Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators, 36% of social marketers struggle to “distill data into insights and actions.” Despite having an unprecedented amount of data at their disposal, many marketing teams…

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Must Have Homepage Elements

Must Have Homepage Elements written by John Jantsch read more at Duct Tape Marketing Not to pick on web designers, but in today’s business world, you need to be thinking about so much more than just design when it comes to building out your website. Sure, design is still an important element since a website…

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Don’t let greedy amateurs get you down

Martin (not his real name) emailed me with a great question. I promised to answer it here, as it’s a marketing problem that a lot of people struggle with. He wanted to know why only a tiny fraction of his newsletter subscribers ever hire him. Martins an experienced, professional copywriter. It’s important to point out…

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How to Use Content Upgrades and Capture More Leads

Without a content upgrade, every time someone reads your post, something terrible happens… Nothing. It doesn’t matter how much traffic you get. It doesn’t matter how many shares or comments. Unless that traffic is converting, it’s worthless. Content upgrades are like patching holes in a leaky pipe – it stops the water (aka your…

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