How to Create Instagram Lead Ads

Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram. How to Create Instagram Lead Ads by Deirdre Kelly on Social Media Examiner. #1: Choose…

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How to Become a Household Name

“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.” These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started…

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4 Questions You Must Answer to Develop Your Marketing Strategy

  Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. I’ve found that if I get stuck while putting together my own strategy, or a marketing strategy for clients, I just need to refer back to the four questions below to…

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How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales

Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. The concept is simple enough: You target prospective buyers on Facebook with an ad. But when it comes to Facebook, the real key is how to create sustainable…

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Biometrics and neuroscience: The future of digital analytics?

Image via Niice.co Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Actions, in turn, become habits, and these habits are the driving force that creates global brands. Marketers have never hesitated to exploit this relationship – in fact you could…

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Can Google get users on board with “shortcuts in search”?

Google announced the other day the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these “tappable shortcuts” and they will lead searchers to instantaneous information on dozens of topics,…

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The 10 Digital Fundraising KPIs Your Non-Profit Must Track

Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good, of…

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How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

New copy isn’t better just because it’s new.You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the…

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7 Tips that Will Make You a Successful Content Marketer in 2017

In today’s marketing, content is king while many previously successful SEO techniques are irrelevant or even harmful. If you expect that keywords included in titles of publications, alt tags, and descriptions will bring your website to the top of Google, you’re behind the times! Wake up – this SEO doesn’t work although some techniques still…

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How URL hijackers are disrupting banks’ PPC campaigns

I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party…

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