Why Your Sales Funnels Aren’t Converting, And What To Do About It

sales funnels

Over the years, I’ve seen a number of perfectly good sales funnels fail… in fact, people often come to me and say that their marketing must be the problem – because they’re just not making sales. The truth, however, is that in order to make money in your business, you just need two things: An…

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7 Best Online Proofreading Tools for Writing Error-Free Blog Content

No blogger ever wants to allow any errors in their content. We do our best to have our articles and other content 100% error-free because we do not want to be viewed as some illiterate rednecks. While we know that allowing a single spelling error by accident does not make you an illiterate redneck, we…

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Concentrate on Visitor Experience to Increase your Sales Pipeline

Keeping your sales pipeline healthy reduces the worry for businesses that they are not receiving enough income. There are trends throughout the year that can affect the pipeline so how do you keep it topped up at a satisfactory level the whole year? Focus on the Visitor Experience Your company has put effort into marketing…

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5 Myths About Your Clients and Social Media That You Should Forget Right Now

When it comes to social media marketing, any small business can utilize their online presence for lead generation. But, if social media marketing is so easy to leverage, then why do 65% of companies state, according to Hubspot, that lead generation and traffic is one of their top marketing concerns? It’s because many businesses aren’t…

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Tips for Building and Managing Your Online Reputation

If you want your business to be successful in today’s world, you simply can’t ignore online reputation management. It is so easy for your customers to provide feedback on your products or services, so you need to make sure you have a good handle on what they are saying and how to respond. A negative…

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7 Must Have Elements of Every Small Business Website

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #1 of 5,…

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Proof Email Marketing Converts Leads Into Customers

As a small business, lead conversion can mean a lot of things to different people. Most likely you can think of a handful of things yourself. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. That’s all great stuff. It’s…

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Why the Majority of Websites Fail

Gone are the days where businesses can rely solely on “pretty” websites. In today’s digital marketing landscape, a website must be an optimized, revenue-generating platform. I’ll just get right to it: The reason so many websites fail is because businesses take a design-driven approach from the beginning as opposed to developing a website from the ground up…

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Why Small Business Owners Should Consider Getting an App

As a small business owner, asking “why should I create an app?” is a lot like asking “do I really need a website?” was a few years ago. Sure, it was (and still is) possible to do much of what you need using a Facebook page, but they’re just not built to do what a…

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How to Increase PPC CTR with These Quick Tips

Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on your ads per number of impressions. (Total Clicks on Ad/ Total…

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