Choosing the Right Marketing Channels for Your Business

As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the idea of the…

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10 Brilliant Offline Marketing Ideas to Boost Your Website Traffic

What’s the first thing you think of when it comes to boosting the website traffic? Social media marketing, for sure. SEO, too. Whenever you’re trying to make your website more popular, online marketing is the natural response. Is it the only available alternative? No. In fact, online marketing might not be enough. The most common…

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Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)

Google AdWords offers three major keyword match types – broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget. Choosing the right keyword match types can help you target your ads better so you get higher-quality…

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5 Most Important Landing Page A/B Tests to Optimize Your Facebook Ad Campaigns

What if you have impressions and clicks on your Facebook ad campaigns but no conversions? This is where most marketers get stuck. You are showing the ads to the right audience, getting a good amount of engagement yet at the end of the funnel, users are dropping off. People are not getting convinced where they…

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In-House vs. Hiring an SEO Professional: Which Path Should You Choose?

Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy, you are guaranteed to improve your rankings. Yes, guaranteed.  Implementing a sound SEO strategy isn’t tough, but you need to do it…

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How to Write a Small Advertisement

Small ads can be good opportunities for a business if they’re done right. When you first sit down to create your ad – before you do anything else – ask yourself: What do you want them to do? This is the ‘why’ of your ad. Why are you running it? What are you hoping people…

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Top 7 Mistakes That Kill Your Ads Conversion in 2017

Business spends huge money on sending their message to customers, but the results leave much to be desired: For every $92 spent acquiring customers, only $1 is spent converting them; besides, only 8% of users pay attention to marketing ads and click on them. Yet, one assured method exists to generate lots of buzz about…

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How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat

Some products or services need more than just a fancy landing page to get people to sign on the dotted line. Customers need to be educated on the benefits before they see the value. Do you have such a product or service? What if you could get your prospects to sit down with you for…

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How to Conduct Your Own Total Online Presence Audit

online presence

Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to. If you own or…

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8 Ways to Make Better Live Videos on Social Media

As many small business owners can tell you, it can be a significant challenge to get noticed on social media and begin building relationships and brand authority. With limited resources with which to work, getting the extra boost you need to grow rapidly and efficiently can overwhelm the best of us. Have you ever found…

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