Ensuring a Great User Experience Is the First Step in CRO

Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various CRO methods are tried out, additional hundreds will leave their site without taking any action. There’s another way. Taking care of user experience (UX)…

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Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]

Send your conversion rate soaring with landing page and PPC best practices. Image via Shutterstock. Do you ever dream about increasing your conversion rate? How about increasing it by 290% and boosting your lead generation by 9x? Well, that’s exactly what we did for our client, Revecent, a company specializing in sales consulting and recruiting.…

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Is Your Site About You Or Them?

Imagine you need to swap out the dishwasher in your kitchen (the device, not a person). If you didn’t want to do the job yourself, you’d call a plumber, or go look for one online. Now, imagine the plumber spends her or his time telling you about their credentials, about why they charge what they…

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Mobile paid search has increased by 134% since last year: stats

There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic…

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Beyond Optimization: Email A/B Tests That Will Improve Your Entire Business

Those email metrics may provide you with more insight than you thought. Image via Shutterstock. The components of an A/B test are pretty straightforward: change some stuff, compare key metrics, deploy winner, repeat. So when you start an A/B test on your email, this is the sort of process you fall back on. You brainstorm…

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Paid search click-through rates have risen 38%

According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February. More advertisers have also started to use Google’s new extended text ads, accounting for 29% of search spend in September. These stats are taken from Kenshoo’s latest analysis of…

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Create a Case Study that Converts [INFOGRAPHIC]

We have a saying at Unbounce: “Put a customer on it.” Whether it’s a blog post, conference talk or even our homepage, we take every opportunity possible to show how our tool is helping real marketers #dobetter (another common Unbounce phrase). And it’s not just because we love our customers. I mean, we do love…

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Google Tag Manager: Giving Mobile Tagging a Little Extra Love

Over the last several months, we have talked about Google Tag Manager’s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our Vendor Tag Template Program. Tag Manager also launched a new mobile SDK at Google I/O in May that builds on the power of Firebase, Google’s…

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How to Apply Holiday Shopping Insights to Your Analytics Strategies

The Year of the Supershopper We all have that friend — the one who somehow knows the latest brands, the season’s must-have products, and where to find the best deals at the snap of a finger. In years past, this friend was an enigma, making us wonder how does he or she do it? Today,…

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Capitalize on volume and long tail in Q4 with Dynamic Search Ads

In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays. You’re doing additional builds, optimizing Google Shopping efforts, and using social in multiple ways to get in front of additional audiences. In the midst of all the madness, don’t forget about using dynamic search ads (DSAs) to pick…

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