Marketing
5 Questions AdWords Advertisers Should Ask Themselves Every Quarter
An apple a day may keep the doctor away, but it won’t do anything for your AdWords account. The PPC equivalent of a mid-morning Pink Lady—daily bid adjustments, adding negatives, testing new ad copy—is an excellent habit to develop, but that alone isn’t enough to keep your account performing at a high level. Monthly audits…
Read More5 Ways to Earn & Build Customer Loyalty
When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the data and strategy being tossed around. One of our clients, a large retailer, was experiencing a spring slump, something that happens to many retailers after the holiday season. The client was concerned…
Read MoreWhy Building a Culture of Optimization Improves the Customer Experience
How can we be more useful to our customers today? That’s the simple question that drives any marketing organization focused on testing, improvement, and growth. But answering the question is not always so simple in our data-rich world. The old challenge of gathering enough data has been replaced by a new one: gleaning insights from…
Read MoreWhy Building Community Is Harder Than It Looks
Why Building Community Is Harder Than It Looks written by John Jantsch read more at Duct Tape Marketing This past month I was able to experience community in its most potent sense on two separate occasions, and I came away with an important insight about building community. Marketers today realize that a vibrant, engaged, loyal…
Read MoreHow to Use A/B Testing to Build Your Business’s Buyer Personas
As a discerning digital marketer and business owner, you’re on top of the latest trends and tips on how to convert. You know all about SEO, and CRO, and PPC (that’s a whole lot of acronyms). You’re an active content creator, social media participant, and advocate for your brand. And you, of course, recognize the…
Read More11 Ways to Hack the LinkedIn Pulse Algorithm
Why do you blog? You want your content to be discovered and read by as many people as possible, right? But often your reach is limited. You’re limited by the size of your existing audience. Every day, people are bombarded with more content than they will ever have time to read. Most people are both…
Read More7 Conversion-Sabotaging Words to Avoid at All Costs
Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click or bounce within a few fractions of a second. So while some words, like “Submit” on your button, may seem innocent enough… they could be costing you dearly, turning away visitors…
Read MoreEcommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible
Learning from others’ mistakes could mean more sales for you. Image via Shutterstock. The cardinal sin of ecommerce landing pages — for physical and SaaS products alike — is mixing lead generation and sales… on a single page. At first, that sounds incredibly odd. After all, shouldn’t ecommerce landing pages cater to both audiences: those…
Read MoreHow to Keep Customer Analytics at the Forefront This Holiday Season
The gift of analytics. Ramp up for the holidays by focusing on customer analytics. With the help of data, your team can target buyers, plan seasonal promotions, and manage your inventory levels. Research shows that “49% of companies who champion the use of customer analytics are likely to have profit well above their competitors.” It’s…
Read MoreGrowing Your Small Business with Geofencing
Growing Your Small Business with Geofencing written by Guest Post read more at Duct Tape Marketing photo credit Pixabay Geofencing and Your Small Business Geofencing is a location-based mobile service that allows businesses to send notifications to smartphone users within a specified geographical area. It is widely utilized as a marketing tool to directly engage potential…
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