How Google is tackling fake news, and why it should not do it alone

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following the US election and Brexit, increased focus is being placed on how social networks and search engines can avoid showing “fake news” to users. However, this is a battle that search engines cannot — and…

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The Power of Proactive Customer Service

Are you happy now? Or simply, happy overall? As a company, you don’t just want your customer happy in this moment in time. You want them happy all of the time. According to McKinsey & Company, evaluating a customer’s satisfaction throughout his or her entire journey with a company is 30% more predictive of overall…

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How Big Brands Use Urgency to Drive Conversions During the Holidays

Hurry! Holiday shopping is upon us, which means big conversion opportunities await. Image via Shutterstock. What’s worse than not being able to find the perfect Christmas gift for someone you love? How about finding it, then realizing it’s sold out? Sold out. The thought alone is enough to cause a pre-Christmas meltdown, but while we’re…

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Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool

Commerce Signals and PlaceIQ today announced a partnership that will deliver in-store sales data to PlaceIQ customers (agencies and brands). The new offering from Commerce Signals is called “Databridge,” and it provides purchase data from Visa (Advertising Solutions) and related insights for marketers. What’s significant is that the anonymous transactions data can be delivered within…

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Is in-house marketing better than using an agency?

Is it better to do your online marketing in-house or through an agency? It’s an important decision to make. Now, you should probably know that I’m a founder of an online advertising agency, so I might have a bit of a bias. But I have worked in-house and done my own fair share of hiring…

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Google’s shift to mobile-first: mobile moments that matter

Kashin / Shutterstock.com Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google CEO prepared the world for the “mobile-first” culture at the Mobile World Congress in 2010. Fast forward to today, and we’re witnessing the birth of a new mobile era where consumers interact and convert in…

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‘Beacons are dead,’ says CEO of a retail analytics firm

An assortment of beacons from (starting upper left) Gimbal, Kontakt.io, Estimote, Radius Networks, GPShopper, Aruba “Beacons are already dead.” That’s what Euclid Analytics’ CEO Brent Franson thinks. His company provides engagement and analytics solutions to retailers and, he told me, his firm is happy to work with beacons. If they did something customers really wanted. Beacons offer hyper-granular…

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How to Get 100,000 People to See Your Blog Post

What would more traffic to your blog post mean to you? Image source. What would 100,000 views on a blog post mean to you? Depending on the goals of your blog, it could mean thousands of new subscribers and fans. But it could also mean new customers — big traffic means big exposure and big…

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Ranked conversations have arrived to the Twitter mobile experience

Does your Twitter timeline look different to you on your mobile device? Don’t be shocked; this is Twitter’s new conversation ranking feature that groups responses by sub-conversations and by ranking, not by chronology. With this update, the mobile experience has caught up with the desktop experience where this has been available since June 2015. It’s…

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Why You Must Address Problems Before You Can Offer Solutions

You make a product, hone your pitch and then get busy prescribing the benefits of your tools to anyone who’ll listen. That’s the way it works. You know what people need, and you tailor your solutions to meet what they need. You even give your unique methodology a fancy name and construct branded processes to…

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