As a local business, you have to own your own back yard

As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no different. The interesting point about today’s post is that the issue I’m discussing might partially be my own fault! Last summer, I wrote a post here about local content silos, a strategy for creating…

Read More

8 companies doing social media right and what marketers can learn from them

Many businesses set up shop on Facebook, Twitter, Instagram and other social networks in pursuit of new customers. Of course, the strategies they use to attract those customers differ, and some rise above the rest. Here are eight companies that are doing social media right, examples of their campaigns along with some takeaways that you…

Read More

Why Traffic Shaping is So Dang Fantastic for Conversion Rates

Do you remember the Windows game Pipe Dream? In it, the player creates a continuous “goo” path using randomly assigned pieces of pipe. Fail to build a path in time and the goo oozes everywhere… Game over. For a marketer, the pipe pieces are your web pages. And the goo? Your visitors. Fail to provide…

Read More

Use This Content Marketing Checklist to Skyrocket Your Productivity

Four very simple things: 1. Have a mindset practice Your mind has to be clear and focused if you’re going to produce that much content. When your mind is full of negative thoughts, limiting beliefs, or worries, it will make it much harder to stay inspired and keep taking action. Mindset work will be different…

Read More

5 reasons advertisers should NOT ignore Bing Ads

Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often…

Read More

Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day

While many brands are focused on the holidays, a few are already looking past the New Year to February 5 and lining up their Super Bowl LI strategy. Avocados from Mexico (AFM), Skittles, and Snickers have already released announcements around their Super Bowl plans. For its second Super Bowl appearance, Avocados from Mexico is teaming…

Read More

Consumer citations are the future of local SEO

In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet. Citations serve as contextual forms…

Read More

2017 predictions: Why artificial intelligence will blow account-based marketing out of the water

We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and speculation about what’s ahead. If we look back on the last year in the world of sales and marketing, there’s one trend in particular that’s sparked notable enthusiasm from…

Read More

Pinterest launches Showcase to give brands a way to shape their stories

Pinterest has given brands an edge with a new update on its user interface. Announced today, the platform has launched a new feature it calls Showcase, allowing visitors who interact with business profiles on Pinterest to see manually selected visuals that best depict the brand. The Pinterest showcase will rotate to highlight up to five…

Read More

Top 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares

According to the London-based video analytics firm Unruly, the most shared video ad of 2016 is a spot from the UK retailer John Lewis. The holiday-themed ad has earned 1.9 million shares since its November 9 release, shooting it to the top of the list in less than a month’s time. Unruly bases rankings for…

Read More