Data as the new currency: Three keys to CMO success in 2017

For many marketers, the web finally matured in 2016, with digital marketing the driving force behind many brands’ online success. Marketing budgets have risen for the third year in a row, increasing from 11 percent last year to 12 percent of company revenue, according to Gartner’s CMO Survey for 2016–2017. As chief marketing officers plan…

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What we’ve learned about SEO in 2016

Since the inception of the search engine, SEO has been an important, yet often misunderstood industry. For some, these three little letters bring massive pain and frustration. For others, SEO has saved their business. One thing is for sure: having a clear and strategic search strategy is what often separates those who succeed from those…

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Page One on Google Is Your New Business Card

Do a search for your name, your company name, your product or service names. Whatever you find on page one in the Google SERPs amounts to a significant collage of how your brand is seen in the wild today. See, it doesn’t matter if your best client tells their best friend you are the most…

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Amazon’s December email campaigns outperform competitors, earning nearly 20% read rate

Twin Design / Shutterstock.com According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing efforts have outperformed seven other retailers so far this month. Tracking campaigns sent between November 29 (the day after Cyber Monday) through December 10, the e-commerce giant sent 1,691 email campaigns – earning 96.6 percent inbox placement and…

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What does the Consumer Review Fairness Act mean for consumers and online reviews?

Online reviews have steadily become a part of our everyday online world and an integral part of consumers’ buying process. Whether you’re proactively seeking out reviews for a product/service or responding to a Facebook friend’s post asking for provider recommendations, online reviews surround us. Reviews and star ratings show up in search engine results pages (in…

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Video Marketing 2017: What You Need to Know

Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers relevant brand messaging across multiple devices. Join us as video marketing expert Mark Robertson and senior research…

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Forget big data: Why thinking small can help marketers see the future

No one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of outcomes based on customer data and historical context, predictive analytics are about as magical as you’d expect a crystal ball to be: not perfect, sometimes murky, but more accurate than not. Every…

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How to use your buyer personas to build your 2017 marketing budget

If you have a love/hate relationship with buyer personas, you’re not alone. According to a 2016 survey by Customer Think, 72 percent of marketers are familiar with these personas, and 60 percent have created their first persona within the last two years. Unfortunately, lots of marketers are confused about how to use their personas or are frustrated…

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Why good SEO is strategic

From its inception as a marketing discipline nearly a decade ago, SEO has generally had a tactical focus. And that’s fine. After all, the specific tactics used to gain links, mentions, rankings, traffic and other KPIs are amazingly interesting subjects in their own right. (I’ve long been fascinated by the exact position of the demarcation…

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NASA has created official accounts on Pinterest and Giphy, and they’re pretty great

NASA’s space channels on Pinterest and Giphy are out of this world. The government agency just announced that it has joined the image-sharing social networks to display the best of what they do. Photos of planets, international space stations, galaxies, black holes, nebulae and so many more are featured on an extensive Pinterest board that has…

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