Marketing
3 Insights for Creating Viral Content
The great thing about content marketing as a whole is its ability to achieve various marketing goals through different content strategies. From brand awareness to driving organic traffic to lead generation, tailoring your content to match your objectives is a must for ensuring your content doesn’t add to the noise by fulfilling the needs…
Read More10 Grammar and Proofreading Tools for Content Marketers
In creating online content for your business, you want to ensure it has several essential ingredients checked off before distributing it to your readers. Above all else, it needs to be interesting and engaging for them, or you’ll quickly lose their attention. But, second to that, it’s crucial that the grammar, spelling, and punctuation of…
Read MoreHow to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide
With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Sadly, most marketers see this as a challenge. 57% marketers state measuring the effectiveness of their content as one of their top 5 content-related challenges. To overcome this,…
Read MoreWhy You Must Create a Total Online Presence Right Now
Your website is the hub of your online presence and is clearly a must in this digital world. However, it’s only one piece of the marketing puzzle. It won’t return the results you need unless you optimize and integrate a what I’ve long been referring to as a total online presence. Below are the remaining pieces you need…
Read MoreHow to Perfect Your Content User’s Experience
When it comes to the ways in which your users experience your site and content, you can’t afford to make any rookie mistakes. Follow the following guide in order to truly perfect your content user’s experience A good marketer always remembers to keep in mind that loyal customers are worth up to 10 times as…
Read MoreHow to target high-income consumers with Adwords
There are many industries in which being able to target high net worth individuals is useful within AdWords. Whether you are selling high-end investments, expensive cars, loans or clothes, targeting high-end individuals within AdWords will help you improve your return on investment. Today I am going to be showing you a deeply hidden gem within…
Read More3 Types of Content That Gets More Traffic, Links and Shares Than All the Others
Why waste time creating content that doesn’t get you traffic, links, and shares? The problem for many content creators is they aren’t sure what type of content to focus on, so they try creating everything and anything they feel like creating in the moment. That works for some, but not for all (especially not for…
Read MoreWant to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]
Let’s say for some time you single-handedly make something that people love to consume: cinnamon buns, maybe, or content. You decide to go big with your operations and bring more bliss into the world. Boatloads of bliss. We’re talking content (or cinnamon buns) galore. We’re talking more than simply doing more of what you’re doing.…
Read MoreCan Your Poor Internet Security Hurt Your Marketing Efforts?
No matter how successful your brand’s marketing is, poor cybersecurity can result in data breaches that have the potential to cause irreversible damage to your reputation. Customers are more likely to stay loyal to brands with which they feel safe doing business, and any data breach can break that trust. About 64% of marketers believe…
Read MoreLeverage Your Network to Help Drive Your Own Branded Content
Leverage Your Network to Help Drive Your Own Branded Content written by Guest Post read more at Duct Tape Marketing The Content Creation Conundrum If you’re looking to grow your business’s online presence, original branded content is the way to go. According to a Forrester study, 74% of business buyers conduct more than half of…
Read More