Most consumers are now wary and well-informed about overused marketing tactics.  They know not to click on Google Ads when it’s not relevant. They don’t want the age-old banner reading “for a limited time” flashing in front of their face trying to coerce them to buy quickly. They don’t want to see brands repeating tactics…

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Design trends don’t get any more accessible than mail art design. Mail art is exactly what it sounds like: artworks that you send off in the mail, which means they also have to be small-scale designs. Due to it… […]

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Cart Abandonment Reasons Chart

Why do people abandon their online shopping carts? As you can see from the chart above, there are many reasons. In order from high to low, they are: Extra Costs too high (shipping, tax, fees) (60%) The site wanted me to create an account (37%) Too long/complicated checkout process (28%) I couldn’t see/calculate total order…

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Thanks to Jamie Newton of Hanapin Marketing for hosting this informative “Trends and Predictions for Online Advertising in 2018” podcast. Lesson: If you’re not in the PPC arena yet, you might want to jump in now or get left behind. A couple of leaders in the SEO/PPC Marketing industry provide their insights/predictions into what we…

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Your ad campaigns should bring you closer to new prospects and clients. But how well are you able to judge their success? Your conversion rate in AdWords is your success rate at persuading consumers to click on your ads and carry out a particular action, such as a product purchase. It is estimated that the average conversion rate for…

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