Posts by lisathompson@genussystems.com
Live Content is Rising in Popularity
Live Content is Rising in Popularity written by Guest Post read more at Duct Tape Marketing At the beginning of 2016, everybody was talking about how big video will be and how important it will become for every small, medium business or even enterprise. And as we can see, the video has become a big…
Read MoreHow to Use Content Marketing to Improve Your Local Search Ranking
Struggling to get your business to rank high in local search results? Every smart marketer knows that local SEO is the next big thing in digital marketing. The higher you rank in local search, the better your chances of attracting relevant customers to your business. So if you’re ranking low in local search, it’s a…
Read MoreHow Marketing Must Evolve: 19 Leaders Peer Into Content’s Future
What do you envision for the future of content from a marketing perspective, and how do marketing teams need to evolve to prepare? The CMI editorial team recently put this question to the pros who will present at the Intelligent Content Conference March 28–30 in Las Vegas. The answers fall loosely into seven groups: Build…
Read More7 Productivity Killers for Marketers and How to Fix Them
If there is one thing on my mind this year, it’s how we, as marketers, are getting our work done. Not to mince words, but how we work seems broken. I see the issues with the way I work. All. The. Time. I want dedicated time in my schedule to create, but I get interrupted…
Read MoreContent Marketing: Here’s why your readers are already your clients
Thank you for being such a valued client. Yes. I’m talking to you! Consider this for a moment: A client is someone you provide a service to, who pays you. I provide you with a service (ideas to help you grow your business). And you pay me. You pay me with your attention. That’s why…
Read MoreHow to Get More Conversions from Your Older Content
Creating content is a hard work. From planning and brainstorming to actually creating content requires time, energy and investment. But what if you don’t have the time to churn out new content consistently? Are you bound to fail? Not quite, especially if you have existing content on your site. By reusing and reframing older content,…
Read MoreYour choice: Act now or react later?
Imagine this: Imagine a business, which provides a unique range of services, rather than the same generic range of services as it’s competitors. Imagine a business, which invests time every week on improving itself. Imagine a business, which has a dedicated customer retention program, so that it seldom loses a client or customer. Imagine a…
Read MoreHow to crush the competition
Joe emailed me with a very direct and important question yesterday. Here it is, along with my answer. Hi Jim. What’s the best way for me to crush my competitors? I’m going to lose my business soon unless I turn things around and I’m sick of losing out to competitors that are no better than…
Read MoreMore marketing ideas. Yours right now, for free
I have some exciting news to share with you! You can now access more, free marketing ideas from me and also get a behind the scenes look into my world and how I work. I have recently revamped my Facebook Page and will be adding fresh content to it regularly. You can join me now,…
Read MoreUse Your Bounce Rates to Make Your SEO Jump-Up
Your site’s analytics is a powerful resource when it comes to learning more about your target market. It can tell you how successful you are, help track where people are going, and clue you in on what works and what doesn’t. An analytic that doesn’t get nearly enough attention or thought is bounce rate. For…
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