Posts by lisathompson@genussystems.com
The Most Dangerous Self-Confidence Myth and How to Avoid It
Processed with VSCOcam with a5 preset A while back I ran a short survey asking people from all generations and walks of life what they thought was the biggest problem most humans face on a daily basis. Not to my surprise, the answer was “self-confidence.” Many of us are aware that the one thing really…
Read MoreDesign Yourself: It’s Time to Start Rethinking the Way You Work
How many times do you hear someone shout out “I LOVE MONDAY” as they head to work after the weekend? Probably never, at least not in recent years. The truth is that in today’s world, many people do not enjoy the jobs they spend 50+ hours a week doing. If you asked the average person…
Read MoreHow to Attract Talent With a Company Hashtag: 10 Inspiring Examples
It’s getting harder and harder for companies to attract and retain the right people. According to the Talent Shortage Survey, 40% of global employers are unable to find the right talent for jobs that need to be done. For this reason, many employers are looking internally to their existing team for support. According to Jobvite, employee…
Read MoreHow To Create More Success This Year Using This 3 Step Strategy
Processed with VSCO with hb2 preset Do you know that success comes down to two things, effort and strategy? Most people fail because they don’t put in the necessary effort to get the results that they want. And effort is something that you will have to do on your own. Just like what Jim Rohn…
Read MoreHow to Optimize Your Referral Program and Boost Your Sales
How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost. Doesn’t that sound great? If you are a business owner, I know…
Read MoreStudies: digital, particularly cellular, driving trillions in offline retail spending
The $354 billion in 2016 e-commerce gross sales is small potatoes in contrast with offline retail spending: over $four.5 trillion in response to US authorities figures. However what’s additionally bigger than e-commerce is offline spending influenced by the web — between $1 and $2+ trillion, relying on the estimate. Based on a brand new…
Read MoreSimple Tips for Sleuthing Your Site Performance Using Google Analytics
Editor’s note: Google Analytics is one of the most critical evaluation tools to aid your web-based content. This back-by-popular-demand post has been updated to continue detailing how to measure up for maximum effect. How do you measure up when it comes to measuring the impact and value of the content you are publishing? Fortunately, for…
Read MoreHow to Use Content to Get Your Audience to Trust You
Why are online reviews so prevalent regardless of industry? It’s because we, as consumers, need to be reassured that whatever we’re paying for is going to deliver on its promises. Integrity is at the heart of this. An honest business that stands by its principles is one that deserves to be trusted. But you can’t…
Read MoreUnderstand How Content is Influencing Buyers: A Primer on Attribution Models
“Whoever owns your attribution model owns your budget” – Lars Hirsch, principal product manager, sponsored products, Amazon In marketing, “attribution” refers to a set of user actions that contributes to a desired outcome, (i.e., a conversion) and assigning a value to each of these events. It helps you understand which combination of events in which…
Read MoreCan you guess what’s inside the box?
Today’s post is a little different. However, it will explain how to create a cycle of ongoing, repeat sales. Let’s begin. I want you to imagine you have a very special box, which you place on a table in front of a prospective client or customer. You explain that the contents of this sealed box…
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