Posts by Lisa Thompson
7 Must Have Elements of Every Small Business Website
In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #1 of 5,…
Read MoreProof Email Marketing Converts Leads Into Customers
As a small business, lead conversion can mean a lot of things to different people. Most likely you can think of a handful of things yourself. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. That’s all great stuff. It’s…
Read MoreWhy the Majority of Websites Fail
Gone are the days where businesses can rely solely on “pretty” websites. In today’s digital marketing landscape, a website must be an optimized, revenue-generating platform. I’ll just get right to it: The reason so many websites fail is because businesses take a design-driven approach from the beginning as opposed to developing a website from the ground up…
Read MoreWhy Small Business Owners Should Consider Getting an App
As a small business owner, asking “why should I create an app?” is a lot like asking “do I really need a website?” was a few years ago. Sure, it was (and still is) possible to do much of what you need using a Facebook page, but they’re just not built to do what a…
Read MoreHow to Increase PPC CTR with These Quick Tips
Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on your ads per number of impressions. (Total Clicks on Ad/ Total…
Read MoreThe State of Social Media Usage in America Today
I recently partnered with The Dash to find out how America’s most popular social networks compare, including Facebook, Instagram, LinkedIn, Pinterest, Twitter, and Snapchat. I’m not going to lie, there are a few surprises that you might find interesting. Below are some of the insights, but I encourage you to check out the full dashboard here.…
Read MoreThe psychology of language for paid search
The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an interesting presentation in Brighton SEO, offering useful tips on how to improve your language when creating PPC copy. According to Sophie Turton, people don’t buy…
Read MoreCase Study: 40% of Sales from SEO
Search engine optimization (SEO) is changing fast. It used to be that you could use keyword stuffing and other such techniques to boost your rankings. No longer. Google and other search engines are committed to rewarding quality content that clearly and precisely answers a browser’s question. So our SaaS company SendOwl decided to focus our…
Read More6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017
How do you find any information today? Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend? Chances are, you will go online and enter your query into a search engine, such as Google & Bing. A lot of people…
Read MorePPC 101: Eight tips to get started
PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing audience or…
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