Posts by Lisa Thompson
How to avoid an outbound link penalty from Google
Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to…
Read MoreCoaxing smarter paid search bidding decisions out of sparse conversion data
Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense and intuition in building and managing their programs. Trouble can arise, though, when our intuition runs counter to the stats and we don’t have the systems or safeguards in place…
Read More7 Surefire Tips for Generating New Website Leads
photo credit Pixabay Generate a little business buzz with a few simple methods. A staple of your marketing strategy, lead generation can help stir up additional interest in your products and services. Companies of all sizes can and do benefit from implementing multi-channel efforts to boost website leads, from an email newsletter to social media and…
Read MoreHow To Setup The Newest AdWords Extension – Message Extensions
November 14, 2016 AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your company has the ability to…
Read MoreHow Black Friday can lead to valuable organic search opportunities
Black Friday can be a great commercial opportunity for brands, but how can you create a successful strategy for the big day? Black Friday is a perfect retail opportunity, but it still requires the proper analysis of data to create a strategy that will lead to desired results. According to Adobe Digital Index, US online sales…
Read MoreHow Amazon Uses Twitter to Drive Website Traffic: Bad Jokes Ahead
Thinking about all of the great retailers online, there is perhaps no bigger name in the industry than Amazon. They have created an incredible sales system that is centered around a website that is second to none, with an inventory that includes …everything from A → Z! With so much going on from their website…
Read More5 Keys to Adopting Marketing Automation
5 Keys to Adopting Marketing Automation written by Guest Post read more at Duct Tape Marketing photo credit fotolia When it comes to online marketing, there’s a lot to keep up with. What messages should you send via email? Who is interacting with your social media pages? What are prospects looking for when they visit…
Read More4 Ways to Make Your Landing Page Experience More Relevant
One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad. That’s because landing pages are often the first touch point a prospect has with your brand, so it’s vital you create a great first impression and deliver a great experience. Landing…
Read MoreThe Book is Launched! Now What?
Despite some challenges surrounding her launch, Pamela’s book has been released into the wild and has garnered positive reviews. What’s next? Pamela and Jeff convene one last time to look back on where Zero to Book started and discuss the launch and long-term plans for Pamela’s new book on content marketing. They share insights about…
Read More5 Questions AdWords Advertisers Should Ask Themselves Every Quarter
An apple a day may keep the doctor away, but it won’t do anything for your AdWords account. The PPC equivalent of a mid-morning Pink Lady—daily bid adjustments, adding negatives, testing new ad copy—is an excellent habit to develop, but that alone isn’t enough to keep your account performing at a high level. Monthly audits…
Read More