Posts by Lisa Thompson
15 Ways Marketers Use Overlays to Get More Conversions
Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss about marketing metrics… and you’re not even halfway to your targets. Maybe you call an emergency brainstorm meeting with your team: Maybe you pump more money into your PPC campaigns.…
Read MoreID graphs: The path to identity resolution
Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing automation, identity is emerging as a key marketing topic. Recognizing customers across devices and stitching that information together into a single view has never been more relevant. A Forrester report claims identity is the “next competitive battleground,” yet…
Read MoreHow user-generated content and customer feedback can strengthen your value proposition
Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during the conference that left me, and many others, thinking about how — in an age where buyers don’t trust our corporate messaging — B2B marketers can get even more…
Read MoreHow to maximize your AdSense earnings with Amazon CPM ads
If you use AdSense on your blog or website, I’m sure you have looked into other AdSense alternatives to increase your revenue. And in most cases, there are two other alternatives: High quality CPM ad networks such as Conversant Media (formerly ValueClick), Exponential (formerly Tribal Fusion), Technorati, Adtegrity, Advertising.com and more Other creative ad units…
Read MoreHow To Better Work With Clients Across Multiple Time Zones
November 16, 2016 Being from Ireland, I deal with time zones and the issues that they cause in my personal life, including talking with family and friends or watching sports from home. Since I have begun working at Hanapin, time zone issues have slowly crept into my work life. I am based in Spokane, WA…
Read MorePinterest queues up autoplay video ads for new Explore tab
A few months after introducing click-to-play video ads, Pinterest is catching up with the times — and competitors like Facebook, Twitter, Instagram and Snapchat — and testing video ads that play automatically. American Express, The Home Depot, Macy’s and Sony Pictures are among the first brands to test Pinterest’s autoplay video ads, which Pinterest announced…
Read MoreGoogle’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
I have just managed to find my first live example of the next step for the advanced verification beta test for locksmiths and plumbers in San Diego. We knew that these businesses had to pass advanced verification before November 10 or Google was going to be removing their listings. So now that we are past…
Read MoreGoogle posts its new policy against fake news & ‘misrepresentative’ sites
Google has posted a new policy for AdSense publishers regarding advertising on pages and sites with “misrepresentative” content. The new policy went live midday Tuesday, stating: Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate, or conceal…
Read More70% of consumers will leave a review for a business when asked
A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most valuable assets — if managed properly. Why? In a world where online reviews show up virtually every time a person searches for a local business, potential customers can’t help but be confronted with reviews…
Read More4 Simple Steps To Meeting Client Expectations
November 15, 2016 We all have expectations. Expectations of everything in our life including our significant other, our job and even our dogs, but there is something we don’t think about as much. Do people actually know these expectations? Unless they are explicitly communicated and reviewed, I doubt it. Disappointment is a trap that is…
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