Posts by Lisa Thompson
7 Black Friday and Cyber Monday Landing Page Examples [with critiques]
Psst: This post was published previously on the Unbounce Blog. With Black Friday and Cyber Monday around the corner, we’ve updated it with helpful tips and critiques that will inspire your upcoming holiday campaigns. It’s that time again: Holiday shopping season. And every business is trying to take advantage of the billions of consumer dollars…
Read MoreEuropean survey finds 70 percent of Android owners want pre-installed apps
According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an Android device with basic apps pre-installed. This finding, as well as others in the report, appears to support Google’s argument to the European Commission that its pre-installed suite of apps benefits consumers and is…
Read MoreWhy SEO should always complement your content marketing
Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is followed…
Read MoreThirteen things marketers want to know about expanded text ads, direct from Google
Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one that I wrote myself). Spread out across all of the articles and discussions online, I’ve read more than a bit of speculation. So, I decided to get together with the product…
Read MoreWebsite Platforms – So Many To Choose From
What website platform should I use? That’s a common question. The answer depends on what you want to get out of the website. Is it just a marketing website, do you want to sell goods, do you want a blog are just a few of the deciding factors. Let’s explore the different options… Here is…
Read MoreHow to Predictably Fill Your Funnel Using Account-Based Marketing
Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach. Image via Shutterstock. Just put the finishing touches on a new cold email campaign? 2009 called and wants its tactic back. People are getting more emails than ever before. Even despite the increase in deliverability…
Read MoreWhen AI and analytics drive business disruption vs. hype
The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this fall, especially on the heels of a flurry of AI updates from Microsoft and Oracle, Salesforce’s recent Einstein announcement at Dreamforce, and Google’s unveiling of its efforts in machine learning and AI yesterday. In all of…
Read MoreReady for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re ready to make the most out of it. Last year, online shoppers spent $4.45 billion on Black Friday and Thanksgiving Day alone. And according to Custora’s E-Commerce Pulse, in September of this year, 22 percent of e-commerce orders…
Read MoreLast-minute SEO for the holidays
So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016. The core criterion of…
Read More15 Incredible Facebook Ad Tools We Love
November 17, 2016 Who doesn’t love a good marketing tool? Utilizing tools can: Save you time Provide quick insights Improve campaign performance Automate repetitive tasks While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This…
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