Posts by Lisa Thompson
3 next-level Yelp tricks for business owners
I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve their Yelp pages. From dissecting Yelp’s own videos about their product, to building detailed review analysis, to straight up asking Yelp for clarification on their mixed messages, I’m on the hunt for every little edge…
Read MoreThe Key to Ranking Your Local Business in Google
For local businesses, showing up on page one is a must – showing up in the Google 3-pack (or whatever it is called this week.) can be the difference between thriving and merely surviving. All Google products evolve as they find ways to make search better and, let’s face it, make more money from that…
Read MoreWhen You Need The Right Negatives Use Phrase Match
November 22, 2016 Last month, I gave my point of view on phrase match and when to use in segmented campaigns when the value of the word order matters. This method is especially true for brand and even many non-brand terms. As another example, the term “affordable marketing” as a modified broad match keyword (+affordable…
Read MoreUpdate: FTC holds Warner Brothers accountable for online influencer deception
Mark Van Scyoc / Shutterstock.com Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not…
Read MoreFacebook removes 4 agencies from Marketing Partners program with media buying badge elimination
Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and marketing technology providers and putting some agencies that had been part of the program at a further remove. Facebook plans to eliminate the “media buying” speciality from its Marketing Partners program that grants a Good…
Read MoreWhy media buying and advertising is ripe for artificial intelligence
There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National Advertisers (ANA) published a bombshell of a report revealing that executives were aware of — and sometimes mandated — extensive use of nontransparent practices like rebates and kickbacks. As a direct response to the report, JPMorgan Chase…
Read MoreWhy Google might not be able to stop “fake news”
Last week, Google pledged to fight “fake news” in its search results yet offered up no solutions to the problem. That’s likely because Google has no easy fix. Google especially came under fire after it listed a site with incorrect “final” US presidential election counts as the top listing for searches such as “final votes”…
Read MoreA 10-minute account audit to prevent SEM fires during the holidays
We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time. Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your…
Read MoreAll’s Fair In Love And PPC: Understanding AdWords Policy
November 21, 2016 I am a rule-follower. I always have been. Strunk & White’s The Elements of Style continues to be my go-to writing guide (which is why I will never say the phrase “I am nauseous” and neither should you). This doesn’t mean I never break rules, but I am a firm believer in…
Read MoreFacebook may start flagging fake news posts, says Mark Zuckerberg
On Facebook nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users when a piece of content posted to Facebook has been reported as false by Facebook users or entities outside of Facebook, Facebook CEO Mark Zuckerberg said in a Facebook post published Friday night. To flag…
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