Posts by Lisa Thompson
Why Traffic Shaping is So Dang Fantastic for Conversion Rates
Do you remember the Windows game Pipe Dream? In it, the player creates a continuous “goo” path using randomly assigned pieces of pipe. Fail to build a path in time and the goo oozes everywhere… Game over. For a marketer, the pipe pieces are your web pages. And the goo? Your visitors. Fail to provide…
Read MoreUse This Content Marketing Checklist to Skyrocket Your Productivity
Four very simple things: 1. Have a mindset practice Your mind has to be clear and focused if you’re going to produce that much content. When your mind is full of negative thoughts, limiting beliefs, or worries, it will make it much harder to stay inspired and keep taking action. Mindset work will be different…
Read More5 reasons advertisers should NOT ignore Bing Ads
Gone are the days when Bing took years to catch up to the new and innovative applications Google had launched within AdWords. In recent months, Bing Ads has been able to quickly implement comparable tools and features — indeed, they even have some unique features that AdWords does not offer. Unfortunately, Bing is still often…
Read MoreCanonical chaos: doubling down on duplicate content
Search engines are getting smarter. There is little doubt about that. However, in a CMS-driven web where content can often exist on several URLs, it is not always clear what is the authoritative URL for a given piece of content. Also, having content on several URLs can lead to problems with link and ranking signals…
Read MoreShould you hire a mobile marketing agency or keep it in-house?
As my department at 3Q Digital grows, I get the chance to talk to a lot of people across a variety of verticals, responsibilities, levels and points of view (sellers, buyers and decision-makers). Invariably, the first questions across the table are the all-too-familiar “But do I really need an agency? Can’t I do it myself?…
Read MoreSuper Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day
While many brands are focused on the holidays, a few are already looking past the New Year to February 5 and lining up their Super Bowl LI strategy. Avocados from Mexico (AFM), Skittles, and Snickers have already released announcements around their Super Bowl plans. For its second Super Bowl appearance, Avocados from Mexico is teaming…
Read MoreConsumer citations are the future of local SEO
In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet. Citations serve as contextual forms…
Read More2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and speculation about what’s ahead. If we look back on the last year in the world of sales and marketing, there’s one trend in particular that’s sparked notable enthusiasm from…
Read MorePinterest launches Showcase to give brands a way to shape their stories
Pinterest has given brands an edge with a new update on its user interface. Announced today, the platform has launched a new feature it calls Showcase, allowing visitors who interact with business profiles on Pinterest to see manually selected visuals that best depict the brand. The Pinterest showcase will rotate to highlight up to five…
Read MoreTop 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares
According to the London-based video analytics firm Unruly, the most shared video ad of 2016 is a spot from the UK retailer John Lewis. The holiday-themed ad has earned 1.9 million shares since its November 9 release, shooting it to the top of the list in less than a month’s time. Unruly bases rankings for…
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