Posts by Lisa Thompson
Report: US advertisers spent $17.6 billion on digital ads in Q3
According to IAB data out today, US advertisers spent $17.6 billion on digital ads in Q3. The trade organization said this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It also represents a 4.3 percent sequential increase over Q2.…
Read More3 ways in-house do-it-yourselfers can prepare for PPC management
Does this sound familiar to you? Your company has finally agreed to spend some resources on pay-per-click (PPC), but instead of hiring a PPC professional or agency, they want you or perhaps Sally down the hall to take on the role of managing PPC. Never mind that you and Sally already have full-time jobs and…
Read MoreAmazon’s happy holidays: 9x growth in Echo family device sales
Amazon’s Echo Dot, the best-selling item on Amazon.com this holiday season Amazon had itself a merry little huge Christmas this year, especially when it comes to sales of its own family of Echo devices. Echo Dot, the newer and smaller version of the Echo, was the top-selling item on Amazon.com this holiday season. That was…
Read MoreReport: Personal health data should be off-limits to common marketing practices
From the cover of the report Personal wearables that track health data can boost your exercise routine or monitor a medical condition. The devices — including digital watches, sensor-equipped clothes, and apps in smartphones — can track heart rates, sleep patterns, calories, stress levels, and someday may store information on our DNA. But, according to…
Read MoreSEO in 2017: Mobile optimization as a competitive advantage
In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative and, at the agency I…
Read MoreImprove your paid search & social through relationship marketing
A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, weeks, or even months prior…
Read MoreUS District Court judge orders Amazon to release customer data in connection to WEN Haircare lawsuit
Amazon has been ordered by US District Court Judge James Robart to disclose customer information for people who purchased WEN hair products on the e-commerce site. The ruling is connected to a lawsuit involving WEN Haircare products. According to a report on Media Post, Guthy-Renker, the company behind the WEN Haircare line, settled the lawsuit.…
Read MoreCross-device ad tech: How to vet potential partners providing this critical stack element
CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most tangible relationships are more likely with the partners and service providers that comprise their full tech stack. Building, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best, both the advertising and…
Read MoreHow your startup should be using Google AdWords
If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path. Brett Middleton on December 22, 2016 at 1:03 pm For the founder sitting in coworking spaces like The…
Read MoreGood Customer Service: Are You Doing It Right?
Whether you are a B2B or a B2C organization, one thing you already know is that you need to provide quality customer service in order to be successful. Chances are, your mission statement or company vision includes something about customer service. You may even have customer service-related quotes around the office. But how often, if…
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