Posts by Lisa Thompson
EU proposes privacy rules that extend to Gmail, Facebook Messenger, Skype
New rules proposed by the European Union on Tuesday stand to change the way Google, Facebook and other digital media companies and ad technology firms collect consumer data. The updates, aimed at increasing and streamlining digital privacy protections for consumers across the European Union, would affect electronic communications services beyond traditional telecommunications operators and extend to email and messaging…
Read MoreThree well-meaning paid search optimizations that might kill performance
I only recently learned of a Wikipedia page dedicated to inventors who were killed by their own inventions. That page is amazing, and if you end up leaving this article and just reading that list for the next half hour, I totally understand. But it got me thinking: what are some ways in which paid…
Read MoreFacebook’s retargeted ads broadened to include rivals’ sites, Page audiences
Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps, as well as their Facebook followers. Facebook’s Dynamic Ads can now be used…
Read MoreEssential voice search strategies for 2017
dennizn / Shutterstock.com There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or…
Read More16 Overlay Examples Critiqued for Conversion
When it comes to overlays, everyone’s a critic — especially your prospects. Image via Shutterstock. These days, cyberspace is about as cluttered as my closet. And in that deep sea of endless streams and notifications and other dopamine-releasing distractions, getting your offer seen can be challenging to say the least. Luckily, overlays can help mute…
Read MoreNever Manage Time – Manage Priorities
Leadership at all levels knows the story: there’s more to do, fewer people around, and everything is moving faster. In the absence of step-by-step leadership, and with the velocity of change in business, it’s important that we educate everyone in the organization to a new kind of personal leadership. The first thing to go? Time…
Read MoreAre your paid search ads making the right impression?
Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, clicks or conversions — is the…
Read MoreChoosing an attribution model: When, not which
Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that conversations about attribution models tend to occur with the expectation that each person has chosen a camp and believes in one particular…
Read MoreThe importance of local authenticity
Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals. A world in which it’s hard to spot a glimmer of truth when it’s sunk to the bottom of a Flint, Michigan well. With truth in short supply these days, a brand’s…
Read MoreBusiness and Life are a Game
I’m working on my next book, Make Your Own Game. The first major premise of the book is that business and life are a game. Sure, there are serious parts to both, but if you’re working on improving your levels of success, maybe learning how think like we do in games will be the missing…
Read More