Posts by Lisa Thompson
How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth
Word-of-mouth has been both King of Advertising and a marketer’s best friend for ages – and I mean literally, ages. A naturally occurring phenomenon, word-of-mouth is as old as human communication itself. It’s no wonder then, that word-of-mouth has (in more recent times, at least) been deemed the most valuable form of marketing on the…
Read MoreBest Content Ideas for Small Business Owners
As a small business owner, you have too much on your plate and not enough time to worry about posting engaging content on social media. It’s hard enough running your business, let alone planning the comprehensive content marketing strategy needed to keep up with your competition and get the attention of new customers online. Never…
Read MoreWhy Small Businesses Have the Social Media Marketing Advantage
As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Small business social media marketing strategies actually have an…
Read MoreHow Systems Make Your Business More Human
I’m a huge fan of technology. Without it, my business would be in a much different place than it is now. However, over-reliance on it can be a trap that puts you out of touch with your customers and can prevent you from building relationships that will help you get better at what you…
Read MoreHow to Create a Twitter Moment: A Step-by-Step Guide
Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme — how many tweets about it popped onto your Twitter timeline?When more than 9,000 tweets are published per second, it can be…
Read MoreWhat Can Your Business Learn From Restaurant Marketing? [Infographic]
In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food.Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, “Can I…
Read MoreThe Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]
When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, or in-stream photos — are the…
Read MoreHow Twitter Is Fighting Harassment & Cyberbullying
I’ll say it: I love Twitter.I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. I like spending time on the platform to stay informed and connect with people.But it goes without saying that I…
Read MoreHow Visuals Will Impact Marketing in 2017, According to New Data [Infographic]
There’s a reason most children’s books are filled with pictures.Sure, the pictures help parents keep their children still and quiet for the few minutes they’re reading to them. And that’s largely because visuals are engaging and help explain complicated concepts better than text alone. ————- How Visuals Will Impact Marketing in 2017, According to New…
Read MoreDoes More Data Help, or Hurt Social Advertisers? [Infographic]
Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators, 36% of social marketers struggle to “distill data into insights and actions.” Despite having an unprecedented amount of data at their disposal, many marketing teams…
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