Posts by Lisa Thompson
The Ultimate Guide to LinkedIn Company Pages
In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences.
Read MoreDesign Trend Report: Mail Art Design
Design trends don’t get any more accessible than mail art design. Mail art is exactly what it sounds like: artworks that you send off in the mail, which means they also have to be small-scale designs. Due to it… […]
Read MoreSEO Step 1: Optimizing Your Website
This “perfectly optimized page” was created by Moz a while ago. It still holds true today. These are the areas on your website within your control. Tags that search engines look for to help them decide what your webpage is about: URL Meta Title Meta Description (not a factor, but influences traffic) Heading Tags (ie.…
Read MoreComparing Hosts: Which WordPress Host is Best In the US?
I’ve been asked by so many people which host to use for their WordPress website, I thought I’d post my thoughts here… The best and the worst WordPress Hosts in the US, in my opinion. I rank US WordPress Hosts in this order: 1 WPEngine 2 SiteGround 3 DreamHost 4 InMotion Hosting You’re probably wondering…
Read MoreSEO Video Email Trying To Get A Market Boost
Featured story I recently had an inquiry from one of my clients, asking if an unsolicited email he received from someone (let’s call him Fred) @themarketboost.com was legit. You see, it had a video recording of “Fred” sharing his screen while pointing out some SEO improvements my client could make. The thing that stood out…
Read MoreSearch Buzz Video Recap with Barry Schwartz
Search Buzz Video Recap: Google Ranking Shifts, Google Snippets Shorter, Personalized Search Dead & Google News Updated
Read MoreThe Business Model Canvas
What Is The Business Model Canvas and Why Do I Need It? Starting a small business is a monumental task. It seems like there are a million things you have to take care of before you can make your first dollar. You need to register your business, set up your website, work out your budget,…
Read MoreYouTube Ranking: How to Get More Views on YouTube
Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm? To explore how to get more views for your videos on YouTube, I interview Sean Cannell. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media…
Read MoreGet 2018 started with an updated multi-channel digital marketing strategy
Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding…
Read MoreWhy Do People Abandon Their Shopping Carts?
Why do people abandon their online shopping carts? As you can see from the chart above, there are many reasons. In order from high to low, they are: Extra Costs too high (shipping, tax, fees) (60%) The site wanted me to create an account (37%) Too long/complicated checkout process (28%) I couldn’t see/calculate total order…
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