Archive for January 2018
Why Do People Abandon Their Shopping Carts?
Why do people abandon their online shopping carts? As you can see from the chart above, there are many reasons. In order from high to low, they are: Extra Costs too high (shipping, tax, fees) (60%) The site wanted me to create an account (37%) Too long/complicated checkout process (28%) I couldn’t see/calculate total order…
Read MoreTrends and Predictions for Online Advertising in 2018
Thanks to Jamie Newton of Hanapin Marketing for hosting this informative “Trends and Predictions for Online Advertising in 2018” podcast. Lesson: If you’re not in the PPC arena yet, you might want to jump in now or get left behind. A couple of leaders in the SEO/PPC Marketing industry provide their insights/predictions into what we…
Read More8 Ways Local Businesses Can Get Started with Link Building
I work with clients and consultants all over the world, and a common theme I see is that many local businesses don’t know where to get started when it comes to local search, and with that, comes not understanding the importance of link building and how to get started. Link building has been, and remains…
Read More