Archive for June 2017
Proof Email Marketing Converts Leads Into Customers
As a small business, lead conversion can mean a lot of things to different people. Most likely you can think of a handful of things yourself. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. That’s all great stuff. It’s…
Read MoreWhy the Majority of Websites Fail
Gone are the days where businesses can rely solely on “pretty” websites. In today’s digital marketing landscape, a website must be an optimized, revenue-generating platform. I’ll just get right to it: The reason so many websites fail is because businesses take a design-driven approach from the beginning as opposed to developing a website from the ground up…
Read MoreWhy Small Business Owners Should Consider Getting an App
As a small business owner, asking “why should I create an app?” is a lot like asking “do I really need a website?” was a few years ago. Sure, it was (and still is) possible to do much of what you need using a Facebook page, but they’re just not built to do what a…
Read MoreHow to Increase PPC CTR with These Quick Tips
Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Click Through Rate often abbreviated as CTR is a metric that measures the number of clicks received on your ads per number of impressions. (Total Clicks on Ad/ Total…
Read MoreThe State of Social Media Usage in America Today
I recently partnered with The Dash to find out how America’s most popular social networks compare, including Facebook, Instagram, LinkedIn, Pinterest, Twitter, and Snapchat. I’m not going to lie, there are a few surprises that you might find interesting. Below are some of the insights, but I encourage you to check out the full dashboard here.…
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