Archive for May 2017
The psychology of language for paid search
The success of your PPC campaigns may depend on the language that you’re using. Here’s how to improve it. Sophie Turton, Head of Content and PR at Bozboz, delivered an interesting presentation in Brighton SEO, offering useful tips on how to improve your language when creating PPC copy. According to Sophie Turton, people don’t buy…
Read MoreCase Study: 40% of Sales from SEO
Search engine optimization (SEO) is changing fast. It used to be that you could use keyword stuffing and other such techniques to boost your rankings. No longer. Google and other search engines are committed to rewarding quality content that clearly and precisely answers a browser’s question. So our SaaS company SendOwl decided to focus our…
Read More6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017
How do you find any information today? Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend? Chances are, you will go online and enter your query into a search engine, such as Google & Bing. A lot of people…
Read MorePPC 101: Eight tips to get started
PPC can deliver effective results for a business, but it can also seem overwhelming when you’re just getting started. How can you use it to increase ROI? PPC (Pay-Per-Click) marketing, or paid search marketing, offers a great opportunity for every business to promote its services and extend its reach. Whether you’re targeting an existing audience or…
Read More7 advanced Google Shopping strategies [Infographic]
Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making…
Read More5 Simple SEO Copywriting Tips For Small Businesses
In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed up to play or watch baseball on the field that Ray created. Unfortunately for small…
Read MoreHow can Visual Search Change SEO for E-Commerce?
The visuals of a website attract more users than a mere text. A web page that is facilitated with images, videos and infographic earn 94% more views than the one having a bulk of the textual content. The more the people are engaged in your eCommerce business, the more they place orders, and the more…
Read More4 Onsite SEO Tips You Can’t Put Off in 2017
Chances are you have more SEO opportunities than time in 2017. If you’re having trouble prioritizing your SEO needs for the year, read on for four onsite SEO tips that will have the most impact on traffic and sales from organic search this year. 1 – Optimizing Mobile SEO & User Experience Even if your…
Read MoreHow to Get the Most Out of Pay Per Click Advertising
To get immediate search engine visibility, there is no better advertising opportunity than Google AdWords. While this may not be news to you, it is news to some, as it’s rare to see people get the most out of their pay per click (PPC) advertising efforts, which is why I thought I’d bring it up today.…
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